Blog Blog Monetization 3

Question 1

What is 'CPM' in blog advertising?

Accepted Answer

Cost Per Mille — the rate advertisers pay per 1,000 ad impressions

Answer

Clicks Per Month

Answer

Content Per Minute

Answer

Cost Per Member

Question 2

What is 'Raptive' (formerly AdThrive) known for in the blogging community?

Accepted Answer

A premium ad network for established blogs requiring 100,000+ monthly pageviews

Answer

A free beginner ad network

Answer

A WordPress SEO plugin

Answer

A domain auction platform

Question 3

What is 'consulting' as a blog monetization strategy?

Accepted Answer

Offering paid one-on-one advice services using expertise demonstrated on the blog

Answer

Automatically consulting Google for SEO tips

Answer

Consulting a lawyer about blog liability

Answer

A free community advice model

Question 4

Why is building an email list considered the most valuable blog asset?

Accepted Answer

It gives direct access to an audience you own, independent of any platform

Answer

It automatically generates backlinks

Answer

It replaces the need for SEO entirely

Answer

It is required by Google for monetization

Question 5

What is the purpose of a 'media kit' for a blogger?

Accepted Answer

A document showcasing blog stats, audience demographics, and partnership rates for brands

Answer

A collection of blog images for download

Answer

A kit of plugins for new bloggers

Answer

A press release template

Question 6

What does 'conversion rate' mean in blog monetization?

Accepted Answer

The percentage of visitors who take a desired action like buying or subscribing

Answer

The rate at which posts convert to drafts

Answer

The ratio of images to text in a post

Answer

How often a blog theme is updated