BGS, BSGS Bachelor of General Studies Communication and Media 1 — Questions and Answers
Question 1: What does 'mass communication' primarily refer to?
- One-on-one interpersonal conversations
- Transmitting messages to large, diverse audiences through media channels (Correct answer)
- Internal corporate memos
- Face-to-face group discussions
Correct answer: Transmitting messages to large, diverse audiences through media channels
Mass communication involves sending messages to large, heterogeneous audiences via platforms like TV, radio, and the internet.
Question 2: Which model of communication describes a linear flow from sender to receiver with possible noise interference?
- Transactional Model
- Shannon-Weaver Model (Correct answer)
- Constructivist Model
- Spiral of Silence
Correct answer: Shannon-Weaver Model
The Shannon-Weaver model presents communication as a one-way process with a sender, message, channel, noise, and receiver.
Question 3: What is 'media literacy' in the context of communication studies?
- The ability to read printed newspapers
- The skill to critically analyze, evaluate, and create media messages (Correct answer)
- Writing scripts for television programs
- Operating broadcast equipment
Correct answer: The skill to critically analyze, evaluate, and create media messages
Media literacy is the ability to access, analyze, evaluate, and produce media in various formats.
Question 4: What is the term for a preliminary version of a written document used for revisions?
- Abstract
- Draft (Correct answer)
- Synopsis
- Appendix
Correct answer: Draft
A draft is an early version of a document that is subject to revision before a final version is produced.
Question 5: Which US law protects freedom of speech, press, and religion from government interference?
- Fourth Amendment
- Second Amendment
- First Amendment (Correct answer)
- Fourteenth Amendment
Correct answer: First Amendment
The First Amendment to the US Constitution prohibits Congress from abridging freedom of speech or of the press.
Question 6: In public speaking, what does 'audience analysis' involve?
- Counting the number of people attending
- Researching and understanding the audience's demographics, interests, and knowledge (Correct answer)
- Recording audience reactions
- Selecting the venue for a speech
Correct answer: Researching and understanding the audience's demographics, interests, and knowledge
Audience analysis helps speakers tailor their message, tone, and content to better connect with and inform their listeners.
BGS, BSGS Bachelor of General Studies Communication and Media 1
What does 'mass communication' primarily refer to?