Beauty Business Marketing and Brand Development 2

Question 1

A new salon owner wants to define a Unique Selling Proposition (USP). Which statement best functions as a USP?

Accepted Answer

The only salon in town offering same-day organic keratin treatments with a satisfaction guarantee

Answer

We do haircuts and colors like everyone else

Answer

Our prices are somewhere in the middle

Answer

We have been open for a while now

Question 2

Which metric most directly measures how much it costs to gain one new client through advertising?

Accepted Answer

Customer Acquisition Cost (CAC)

Answer

Gross profit margin

Answer

Inventory turnover

Answer

Net promoter score

Question 3

A beauty brand posts before-and-after photos with client consent. What is the primary marketing benefit?

Accepted Answer

Visual social proof that demonstrates real results

Answer

Reducing product costs

Answer

Avoiding the need for a website

Answer

Eliminating competition

Question 4

Which channel typically offers the highest return for a local salon reaching nearby customers?

Accepted Answer

Google Business Profile with local reviews

Answer

National television ads

Answer

Billboards in another state

Answer

Print ads in a foreign magazine

Question 5

What does 'brand positioning' primarily define?

Accepted Answer

How a brand occupies a distinct place in the customer's mind versus competitors

Answer

The physical location of the store shelves

Answer

The company's tax bracket

Answer

The number of employees

Question 6

A salon offers a referral discount to existing clients. This tactic mainly leverages which marketing principle?

Accepted Answer

Word-of-mouth amplification through incentives

Answer

Predatory pricing

Answer

Supply chain optimization

Answer

Trademark registration

Question 7

Which of the following best describes a brand's 'value proposition'?

Accepted Answer

The clear promise of value a customer receives from choosing the brand

Answer

The total value of the company's equipment

Answer

The salary offered to stylists

Answer

The color of the logo