Beauty Business Beauty Business Technology and Digital Tools 2

Question 1

What does an online review management strategy involve for a US beauty salon?

Accepted Answer

Monitoring, responding to, and encouraging Google and Yelp reviews

Answer

A solid review management strategy means actively monitoring platforms like Google and Yelp, professionally responding to all reviews, and encouraging satisfied clients to leave feedback.

Question 2

Which digital tool helps a salon track which marketing campaigns are driving new client bookings?

Accepted Answer

UTM tracking links combined with Google Analytics

Answer

UTM parameters added to URLs allow Google Analytics to attribute website traffic and bookings to specific campaigns, ads, or social media posts.

Question 3

A salon wants to sell retail products online in addition to in-person. What is the best first step?

Accepted Answer

Set up an e-commerce store integrated with their existing booking platform or website

Answer

Integrating an e-commerce store with the existing salon website or booking platform streamlines inventory management and gives clients a seamless shopping experience.

Question 4

What is the purpose of a digital intake form sent to new clients before their first appointment?

Accepted Answer

To collect health history, preferences, and allergy information in advance

Answer

Digital intake forms gather client health history, skin/hair concerns, and allergy details before the appointment, saving time and improving service safety.

Question 5

Which metric in a salon's booking software best indicates client retention performance?

Accepted Answer

Rebook rate — the percentage of clients who schedule a follow-up appointment

Answer

The rebook rate measures how many clients return for another appointment, making it the clearest digital indicator of client retention success.

Beauty Business Practice Test

Beauty Business Practice Test

Beauty Business Beauty Business Technology and Digital Tools 2