Risk Assessment & Mitigation Flashcards
7 cards from real B2B practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Risk Assessment & Mitigation flashcards as text
In B2B marketing risk frameworks, what does 'inherent risk' refer to?
Answer: Risk that exists before any mitigation measures are in place
Inherent risk is the raw exposure level before any controls, policies, or mitigation actions have been applied.
A B2B company launches a new account-based marketing campaign targeting 50 enterprise accounts. Which risk is MOST specific to ABM strategies?
Answer: Over-reliance on a small number of high-value accounts reducing pipeline diversification
ABM concentrates effort on select accounts, so pipeline concentration risk—where losing one or two accounts significantly impacts revenue—is a defining ABM-specific vulnerability.
When assessing vendor risk in a B2B marketing technology stack, which factor carries the HIGHEST long-term consequence?
Answer: Vendor's data portability and contract lock-in terms
Data portability and lock-in terms determine whether you can exit a vendor relationship without losing critical marketing data or paying prohibitive switching costs.
A risk heat map in B2B marketing planning uses two primary dimensions. What are they?
Answer: Likelihood and impact
Risk heat maps plot risks by their probability of occurrence (likelihood) against the severity of consequences (impact) to prioritize mitigation efforts.
Which mitigation strategy involves sharing risk exposure with a partner organization in a B2B co-marketing agreement?
Answer: Risk sharing
Risk sharing distributes the financial and operational exposure between two or more parties, as in a co-marketing arrangement where both firms bear costs and consequences.
A B2B marketing team identifies that a key competitor may release a similar product during their campaign window. This is best classified as what type of risk?
Answer: Competitive market risk
Competitive market risk encompasses threats from rival actions—such as product launches or pricing moves—that can undermine campaign effectiveness or market positioning.
What is the primary purpose of a risk register in B2B marketing project management?
Answer: To document, monitor, and manage identified risks throughout a project lifecycle
A risk register is a living document that catalogs each identified risk, its likelihood, impact, owner, and mitigation plan, enabling ongoing risk monitoring.