Practice Test Geeks(B2B) Business-to-Business Marketing certification Practice Test
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Regulatory Compliance & Legal Framework Flashcards

7 cards from real B2B practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Regulatory Compliance & Legal Framework flashcards as text

  1. Which provision of the Robinson-Patman Act is most relevant to B2B marketers offering promotional allowances?

    Answer: It requires promotional allowances to be offered proportionally to competing buyers

    The Robinson-Patman Act requires that promotional allowances and services be made available to competing customers on proportionally equal terms to prevent competitive disadvantage.

  2. A B2B company wants to track website visitors from EU companies using third-party cookies. What must they do under GDPR and the ePrivacy Directive?

    Answer: Obtain prior informed consent before placing non-essential tracking cookies

    The ePrivacy Directive (Cookie Law) requires prior user consent before placing non-essential cookies, including analytics and advertising cookies, on EU visitors' devices.

  3. What is the primary legal risk of including unsubstantiated performance claims in a B2B product brochure?

    Answer: False advertising liability under the Lanham Act or FTC Act

    Unsubstantiated claims in marketing materials can constitute false advertising under the Lanham Act (allowing competitor lawsuits) or FTC Act (allowing regulatory action).

  4. Under B2B contract law, what is the difference between a 'warranty' and an 'indemnity'?

    Answer: A warranty is a promise about the state of facts; indemnity is an obligation to compensate for specified losses

    Warranties are representations that certain facts are true, while indemnities are contractual obligations to bear specified losses or liabilities if triggered.

  5. Which B2B marketing practice most likely constitutes 'tortious interference with business relations'?

    Answer: Deliberately contacting a competitor's clients to spread false information and induce contract breaches

    Tortious interference involves intentionally and improperly inducing a third party to break a contract or business relationship through unlawful means such as false statements.

  6. A B2B marketer conducting account-based marketing (ABM) creates detailed profiles on target company decision-makers. Which GDPR principle is most critical to observe?

    Answer: Data minimization

    Data minimization requires collecting only the personal data that is adequate, relevant, and limited to what is necessary for the specified purpose, directly constraining ABM profiling depth.

  7. Under US export control regulations, what must a B2B marketer verify before sharing technical marketing materials with foreign business prospects?

    Answer: Whether the materials or underlying technology are controlled under EAR or ITAR and require an export license

    The Export Administration Regulations (EAR) and ITAR control the sharing of certain technical data and marketing materials with foreign nationals or entities, requiring license checks.