Regulatory Compliance & Legal Framework Flashcards
7 cards from real B2B practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Regulatory Compliance & Legal Framework flashcards as text
What is the key legal risk of using a competitor's trademark in B2B comparative advertising?
Answer: Trademark infringement and false designation of origin under the Lanham Act
The Lanham Act governs trademark use in advertising; comparative ads using a competitor's mark are permissible only when truthful and not confusingly misleading.
In B2B marketing contracts, what does a 'limitation of liability' clause typically cap?
Answer: The total financial damages one party can recover from the other
Limitation of liability clauses restrict the maximum amount of damages recoverable, often capped at the contract value or fees paid, protecting vendors from outsized claims.
Which regulation requires publicly traded B2B companies to maintain accurate records of marketing expenditures and disclose material information?
Answer: Sarbanes-Oxley Act (SOX)
SOX mandates accurate financial reporting and internal controls for public companies, including truthful accounting of marketing spend and related liabilities.
A B2B content marketer creates a whitepaper using excerpts from third-party research reports. What legal doctrine allows limited use without permission?
Answer: Fair use
Fair use under US copyright law may permit limited reproduction of copyrighted material for commentary or educational purposes, though commercial B2B use is scrutinized.
Under California's CCPA, which right allows B2B contacts who are California residents to demand deletion of their personal data?
Answer: Right to erasure (Right to Delete)
The CCPA grants California residents the right to request deletion of their personal information held by businesses, subject to certain exceptions.
What is the key compliance requirement when using AI-generated content in B2B marketing materials under FTC guidelines?
Answer: Material connections and endorsements generated by AI must be disclosed if they could mislead buyers
FTC guidelines require disclosure of material connections and prohibit deceptive practices, which extends to AI-generated content that could mislead business buyers.
In B2B marketing, what does 'right of publicity' law restrict?
Answer: Using an individual's name, image, or likeness for commercial purposes without consent
Right of publicity laws protect individuals from unauthorized commercial exploitation of their identity, relevant when B2B marketers feature testimonials or spokespeople.