Dr. Jennifer Brooks
PhD Marketing, MBA
Marketing Strategist & Sales Certification Expert
Kellogg School of Management, Northwestern University — www.kellogg.northwestern.edu
About Dr.
Dr. Jennifer Brooks holds a PhD in Marketing and an MBA from the Kellogg School of Management at Northwestern University. She has 15 years of marketing strategy, digital advertising, and sales leadership experience at Fortune 500 companies. Jennifer coaches marketing and sales professionals through Salesforce certifications, Google Analytics, HubSpot, and professional sales licensing examinations.
Reviewed content in: Google Analytics, AMA - American Marketing Association Certification, CMP - Certified Marketing Professional, CSE - Certified Sales Executive, B2B - Business-to-Business Marketing certification Certification, CCM - Certified Content Marketer, CMA - Certified Marketing Analyst, CMD - Certified Marketing Director, CSA - Certified Sales Associate, CSM - Certified Sales Manager, CST - Certified Sales Trainer, CSS - Certified Security Salesperson, CMC - Certified Marketing Consultants, Digital Marketing Certificate, EMC - Event Marketing Certification, ATD - ATD Sales Enablement Certification, CSCP - Certified Sales Compensation Professional, GMC - Growth Marketing Certification
Articles reviewed by Dr. (100 total)
Google Analytics
- How to Add Google Analytics to Website: The 2026 Install Guide
- Google Analytics
- Google Analytics Certification Exam Prep
- Google Analytics IQ Exam: Your Complete 2026 Certification Guide
- Block Google Analytics: How to Opt Out, Filter Traffic & Understand GA4 Updates in 2026
- Bounce Rate Google Analytics: The Complete 2026 Guide to Understanding, Measuring, and Reducing Bounces in GA4
- Google AdWords and Google Analytics: The Complete 2026 Integration Guide
- Google AdWords PPC: Complete 2026 Guide to Google Ads, Bidding & Certification
- Google Analytics 4 Conversions & Events Documentation: Complete 2026 Guide
- Google Analytics 4 News: Updates, Features & Migration Tips
- Google Analytics 4 News Today: Recent Updates and Migration Status
- Google Analytics 4 Free Pricing 2025: What's Included, What's Not, and Every Update You Need to Know
- Google Analytics 4 Update News: How to Track What Changes and Why It Matters
- Google Analytics 4 Update November 2026: What Changed and How to Adapt
- Google Analytics 4 Updates Today: Where to Find and Track Them
- Google Analytics 4 Update Today: Recent Changes, Features, and What Matters
- Google Analytics 4 vs Universal Analytics: Differences and Migration
- Google Analytics Academy: The Complete 2026 Guide to Free GA4 Courses, Certification, and Hands-On Learning
- Google Analytics Account: How to Set Up, Manage, and Structure GA4 (2026)
- Creating a New Google Analytics Account: The Complete 2026 Setup Guide for GA4, Properties, and Data Streams
- Google Analytics Alternative: 10 Privacy-First Tools That Beat GA4 in 2026
- Alternatives to Google Analytics: Top Tools for Website Tracking in 2026
- Golang Google Analytics: A Complete 2026 Guide to the Google Analytics API
- Google Analytics Assisted Conversions: Complete Definition, Setup & GA4 Guide
- Google Analytics Attribution Models: Complete Guide to Understanding Multi-Touch Attribution in GA4
- Google Analytics Audiences: What Google Ads Can Do With Your GA4 Audience Segments
- Google Analytics Basics: The Complete Beginner's Guide to GA4 in 2026
- Google Analytics Bounce Rate: The Complete 2026 Guide to Understanding, Measuring, and Improving Engagement in GA4
- Google Analytics Campaign Tracking: The Complete 2026 Guide to UTM Parameters, GA4 Reports, and Certification
- Google Analytics Certification: What It Is, How to Pass, and Whether It's Worth It
- Google Analytics Code: The Complete 2026 Guide to Tracking IDs, GA4 Tags, and Implementation
- What Are Dimensions in Google Analytics? Complete 2026 Guide to GA4 Concepts
- Google Analytics Consultant: Hire, Cost, and How to Become One in 2026
- Google Analytics Consulting: The Complete 2026 Guide to Hiring, Pricing, and Working With GA4 Experts
AMA - American Marketing Association Certification
- AMA Association Guide: What the American Marketing Association Offers in 2026
- AMA Conferences: Your Complete Guide to American Marketing Association Events
- AMA Definitions: The Complete Guide to American Marketing Association Terminology
- AMA Digital Marketing: What It Covers, Why It Matters, and How to Get Certified
- American Marketing Association Logo: History, Meaning, and Brand Identity
- AMA Marketing and Public Policy Conference: Everything You Need to Know
- AMA Membership: Benefits, Costs, and Who Actually Benefits
- American Marketing Association Mission: What the AMA Stands For and Why It Matters
- American Marketing Associations: A Complete Overview of the AMA
- AMA PCM Exam: Complete Guide to the Professional Certified Marketer Credential
- AMA Practice Test: Free Practice Exam Questions for AMA Certification
- AMA Promo Code & Membership Discounts: How to Save on Your AMA Membership
- AMA Seminars: The Complete Guide to American Marketing Association Professional Development
- AMA Study Guide: Complete Certification Prep for the PCM Exam
- AMA Summer Conference 2025: Everything Marketing Professionals Need to Know
- AMA Symposium for the Marketing of Higher Education: Complete Guide
- American Marketing Association: Membership & PCM Certification
- American Marketing Association Brand Definition: What It Means and Why It Matters
- American Marketing Association Certification
- American Marketing Association Chapters: Austin, Local Networks & How to Join
- How the American Marketing Association Defines Marketing: A Complete Guide
- American Marketing Association Definition: What the AMA Is and Why It Matters for Marketers
- American Marketing Association Founded: A Complete History of the AMA
- American Marketing Association Las Vegas: Locations, Events, and What to Expect
- American Marketing Association Publications: The Complete Guide to AMA Journals, Magazines, and Research
- AMA Association Guide: Certifications, Membership and Career Impact
- Define AMA: What the American Marketing Association Is and Why It Matters
- AMA Criteria: What You Need to Know About the American Marketing Association
- Marketing Definition AMA: What the American Marketing Association Says About Marketing
- How to Renew Your AMA Membership Online: A Complete Guide
- What Is the AMA Test? Complete Guide to the American Marketing Association Certification Exam
- Wrong AMA Certification? How To Tell If You Picked The Right One
- How to Prepare for the American Marketing Association Certification Exam