Dr. Jennifer Brooks
PhD Marketing, MBA
Marketing Strategist & Sales Certification Expert
Kellogg School of Management, Northwestern University — www.kellogg.northwestern.edu
About Dr.
Dr. Jennifer Brooks holds a PhD in Marketing and an MBA from the Kellogg School of Management at Northwestern University. She has 15 years of marketing strategy, digital advertising, and sales leadership experience at Fortune 500 companies. Jennifer coaches marketing and sales professionals through Salesforce certifications, Google Analytics, HubSpot, and professional sales licensing examinations.
Reviewed content in: Google Analytics, AMA - American Marketing Association Certification, CMP - Certified Marketing Professional, CSE - Certified Sales Executive, B2B - Business-to-Business Marketing certification Certification, CCM - Certified Content Marketer, CMA - Certified Marketing Analyst, CMD - Certified Marketing Director, CSA - Certified Sales Associate, CSM - Certified Sales Manager, CST - Certified Sales Trainer, CSS - Certified Security Salesperson, CMC - Certified Marketing Consultants, Digital Marketing Certificate, EMC - Event Marketing Certification, GMC - Growth Marketing Certification, ATD - ATD Sales Enablement Certification, CSCP - Certified Sales Compensation Professional, HAC - HubSpot Administrator Certification
Articles reviewed by Dr. (100 total)
Google Analytics
- How to Add Google Analytics to Website: The 2026 Install Guide
- Google Analytics
- Google Analytics Certification Exam Prep
- Google Analytics IQ Exam: Your Complete 2026 Certification Guide
- Bounce Rate Google Analytics: The Complete 2026 Guide to Understanding, Measuring, and Reducing Bounces in GA4
- Google AdWords PPC: Complete 2026 Guide to Google Ads, Bidding & Certification
- Google Analytics 4 News: Updates, Features & Migration Tips
- Google Analytics 4 News Today: Recent Updates and Migration Status
- Google Analytics 4 Update News: How to Track What Changes and Why It Matters
- Google Analytics 4 Update November 2026: What Changed and How to Adapt
- Google Analytics 4 Updates Today: Where to Find and Track Them
- Google Analytics 4 Update Today: Recent Changes, Features, and What Matters
- Google Analytics 4 vs Universal Analytics: Differences and Migration
- Google Analytics Academy: The Complete 2026 Guide to Free GA4 Courses, Certification, and Hands-On Learning
- Google Analytics Account: How to Set Up, Manage, and Structure GA4 (2026)
- Creating a New Google Analytics Account: The Complete 2026 Setup Guide for GA4, Properties, and Data Streams
- Google Analytics Alternative: 10 Privacy-First Tools That Beat GA4 in 2026
- Google Analytics Bounce Rate: The Complete 2026 Guide to Understanding, Measuring, and Improving Engagement in GA4
- Google Analytics Certification: What It Is, How to Pass, and Whether It's Worth It
- Google Analytics Code: The Complete 2026 Guide to Tracking IDs, GA4 Tags, and Implementation
- What Are Dimensions in Google Analytics? Complete 2026 Guide to GA4 Concepts
- Google Analytics Consultant: Hire, Cost, and How to Become One in 2026
- Google Analytics Consulting: The Complete 2026 Guide to Hiring, Pricing, and Working With GA4 Experts
- Google Analytics Course: Best Free and Paid GA4 Training (2026)
- Google Analytics Dashboard: The Complete 2026 Guide to GA4 Reporting, Updates, and Certification
- Google Analytics Demo Account: The Complete 2026 Guide to Practice Data, GA4 Reports, and Hands-On Learning
- Google Analytics for Beginners: The Complete 2026 Guide to Learning GA4 From Scratch
- Google Analytics for SEO: The Practical GA4 Playbook
- Google Analytics Heatmap: How to See Where Visitors Click (2026 Guide)
- Google Analytics ID: The Complete 2026 Guide to Finding, Setting Up, and Using Your GA4 Measurement ID
- Google Analytics Integrations: Complete 2026 Guide to Connecting GA4 With Shopify, Magento, HubSpot, Salesforce, and More
- Eloqua Google Analytics Integration: The Complete 2026 Tutorial for Connecting Marketing Automation With GA4
- Google Analytics Keywords: The Complete 2026 Guide to GA4 Terminology, Search Console Integration, and Keyword Reporting
- Google Analytics Login: The Complete 2026 Guide to Signing In, Managing Accounts, and Accessing GA4
- Google Analytics Metrics: The Complete 2026 Guide to GA4 Reporting, KPIs & Dimensions
- Google Analytics News: GA4 Updates, Changes & What You Need to Know in 2026
- Google Analytics Not Provided Keywords: The Complete 2026 Workaround Guide
- Google Analytics Pricing: The Complete 2026 Guide to GA4 Free vs GA4 360 Costs, Tiers, and ROI
- Google Analytics Reports: GA4 Reports Tab and Explore Guide
- Google Analytics SEO Report: The Complete 2026 Guide to Building, Customizing, and Sharing SEO Reports in GA4
- Google Analytics Software: The Complete 2026 Guide to GA4 Tools, Features, Integrations, and Real-World Implementation
- Tracking in Google Analytics: The Complete 2026 Guide to GA4 Event Tracking, Conversions, and Cross-Platform Measurement
- Google Analytics Tracking Code: The Complete 2026 Guide to GA4 Installation, Configuration & Verification
- Website Traffic in Google Analytics: The Complete 2026 Guide to GA4 Traffic Analysis, Sources, and Reports
- Google Analytics Tutorial: A Complete 2026 Guide to GA4, Reports, and Certification
- Google Analytics Updates 2026: GA4 Changes, New Features, and What Matters
- Google Analytics URL Builder: Complete UTM Guide 2026
- Google Analytics 4: Complete Usage Tutorial
- Mixpanel vs Google Analytics: GA4 and the Best Alternatives Compared for 2026
- Google Analytics Website Traffic: Complete GA4 Tracking Guide
- Google Data Analytics: Career Path, Certificate, and Skills Guide
- Google Data Analytics Certificate: Curriculum, Cost and Career Outcomes
- Google Data Analytics Certification: What You Need to Know
- Google Data Analytics Course: The Complete 2026 Guide to Certification, Skills, and Career Outcomes
- Google Tag Manager vs Google Analytics: The Complete 2026 Guide to Understanding Both Tools
- How to Use Google Analytics: Complete Beginner's GA4 Setup and Reporting Guide (2026)
- What Is Google Analytics? A Complete 2026 Guide
AMA - American Marketing Association Certification
- AMA Association Guide: What the American Marketing Association Offers in 2026
- AMA Membership: Benefits, Costs, and Who Actually Benefits
- American Marketing Association: Membership & PCM Certification
- American Marketing Association Certification
- American Marketing Association Chapters: Austin, Local Networks & How to Join
- AMA Association Guide: Certifications, Membership and Career Impact
- Wrong AMA Certification? How To Tell If You Picked The Right One
- How to Prepare for the American Marketing Association Certification Exam