How has the rise of voice assistants (Alexa, Siri, Google Assistant) changed the priorities of sonic branding?
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A
Brands now need a distinct voice persona and audio identity that works without visuals, in a purely auditory interface
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B
Voice assistants have made audio logos obsolete because users focus on commands
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C
Brands only need to optimize their audio logos for 30-second radio spots now
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D
Voice assistants require brands to file new patents for every audio interaction