Risk Management & Mitigation Flashcards
7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Risk Management & Mitigation flashcards as text
In the issue lifecycle model, the 'potential issue' stage is best managed by:
Answer: Monitoring and early research to assess probability and impact
At the potential issue stage, the risk has not yet materialized, so monitoring and research allow the organization to evaluate whether intervention is needed.
Which approach to risk communication is recommended when the scientific evidence about a hazard is uncertain?
Answer: Communicate what is known, acknowledge uncertainty, and describe actions being taken
Transparent communication about current knowledge alongside acknowledged uncertainty and response actions maintains credibility better than silence or overstatement.
A corporation's CEO posts a controversial personal opinion on social media. This represents which type of risk?
Answer: Reputational risk through executive behavior
Executive social media activity that conflicts with organizational values or stakeholder expectations creates direct reputational risk for the brand.
The 'two-way symmetrical' model of public relations is most aligned with which risk mitigation approach?
Answer: Engaging in dialogue to understand and address stakeholder concerns
Two-way symmetrical communication involves mutual listening and adjustment, which builds trust that reduces reputational risk over time.
Which element distinguishes a 'crisis communications policy' from a 'crisis communications plan'?
Answer: A policy establishes guiding principles and authority, while a plan details specific procedures and actions
Policies set the overarching rules and decision-making authority, while plans translate those policies into actionable step-by-step procedures.
When a brand faces a social media boycott campaign, the LEAST effective initial response is typically:
Answer: Issuing a blanket denial that any problem exists
Blanket denials increase antagonism and signal defensive posture, which often escalates boycott participation rather than de-escalating the situation.
A 'holding statement' during an unfolding crisis is intended to:
Answer: Acknowledge the situation and commit to updates while facts are still being gathered
A holding statement signals awareness and care without making premature claims, buying time to gather accurate information while maintaining public trust.