Risk Management & Mitigation Flashcards
7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Risk Management & Mitigation flashcards as text
The concept of 'organizational resilience' in PR risk management emphasizes:
Answer: The ability to absorb disruption and adapt while maintaining core functions
Organizational resilience is the capacity to withstand, recover from, and adapt to adverse events while continuing normal operations.
During a reputational crisis, which stakeholder group should typically be communicated with FIRST?
Answer: Internal employees
Employees are the most critical internal stakeholders; informing them first prevents rumor spread and enables them to represent the organization accurately to external audiences.
A 'dark site' in crisis preparedness is best described as:
Answer: A pre-built web page kept offline until a crisis requires its activation
A dark site is a fully prepared crisis microsite that remains unpublished until needed, allowing rapid deployment of accurate information during an emergency.
Which principle of risk communication suggests organizations should avoid waiting until they have all the facts to communicate with the public?
Answer: Tell it all, tell it fast, tell the truth
The 'tell it all, tell it fast, tell the truth' principle advises sharing available information quickly and honestly, even if incomplete, to maintain credibility and control the narrative.
Which type of crisis is characterized by the organization being caught by surprise with no warning signs?
Answer: Sudden crisis
A sudden crisis occurs without warning—such as a natural disaster or unexpected accident—leaving the organization no time for pre-event communication.
Post-crisis evaluation in PR risk management should primarily measure:
Answer: Whether communication goals were met and what lessons can improve future response
Post-crisis evaluation assesses whether the communication strategy achieved its objectives and identifies process improvements for future crises.
A nonprofit's donor data breach becomes public. The MOST appropriate immediate PR response is to:
Answer: Acknowledge the incident, express concern, and outline corrective steps
Prompt acknowledgment with empathy and concrete action steps signals accountability and helps preserve trust with affected donors.