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Quality Assurance & Compliance Flashcards

7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Quality Assurance & Compliance flashcards as text

  1. Which practice is MOST effective for maintaining compliance in a PR agency that manages multiple regulated industry clients?

    Answer: Developing client-specific compliance protocols tailored to each industry's regulations

    Regulated industries (healthcare, finance, pharma) have distinct legal requirements, so client-specific compliance protocols are essential.

  2. In PR ethics, 'astroturfing' refers to:

    Answer: Creating artificial grassroots support to make a campaign appear organic

    Astroturfing creates the false impression of spontaneous public support when the activity is actually organized and funded by a hidden sponsor.

  3. A healthcare PR campaign must comply with HIPAA. This primarily means ensuring:

    Answer: No identifiable patient information is used without proper consent

    HIPAA's core requirement for PR purposes is protecting individually identifiable health information and obtaining proper authorizations before use.

  4. The concept of 'integrated reporting' in PR quality assurance means:

    Answer: Aligning PR outcomes reporting with broader organizational performance metrics

    Integrated reporting connects PR outcomes to organizational KPIs such as revenue, reputation scores, or customer acquisition, demonstrating business value.

  5. Which scenario represents 'material non-public information' (MNPI) that a PR professional must NOT disclose?

    Answer: An unannounced merger that would significantly impact stock price

    An unannounced merger that could move stock prices is MNPI, and its premature disclosure could constitute insider trading.

  6. A PR practitioner is asked to pitch a story they personally believe is misleading. According to PRSA ethics, they should:

    Answer: Decline and counsel the client toward accurate messaging

    PRSA's honesty principle requires practitioners to decline activities that involve dishonest messaging and to counsel clients toward truthful communication.

  7. Which type of PR audit evaluates whether communication materials align with brand standards, legal requirements, and strategic goals?

    Answer: Content compliance audit

    A content compliance audit checks that materials meet brand guidelines, legal obligations, and strategic communication objectives simultaneously.