Quality Assurance & Compliance Flashcards
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Read the first 7 Quality Assurance & Compliance flashcards as text
A quality assurance review finds that a campaign's messaging is inconsistent across different channels. The ROOT CAUSE is most likely:
Answer: Lack of a centralized message platform or style guide
Messaging inconsistency across channels typically stems from the absence of a centralized message platform or documented style guide.
Which document formally defines the scope, objectives, and success metrics for a PR program, serving as a QA baseline?
Answer: Strategic communication plan
A strategic communication plan establishes objectives and metrics upfront, providing the baseline against which quality and compliance are measured.
Under the PRSA Code, 'independent' professional judgment means a PR practitioner should:
Answer: Avoid conflicts of interest that compromise objectivity
Independence requires avoiding conflicts of interest so that professional judgment remains objective and in the client's and public's best interest.
A PR team uses 'earned media value' (EMV) as its primary success metric. A major criticism of this approach for QA purposes is that it:
Answer: Does not measure actual audience behavior or business outcomes
EMV is a proxy metric that doesn't reflect real audience actions, attitude change, or business results, limiting its value as a QA measure.
Which scenario represents a conflict of interest that a PR professional MUST disclose?
Answer: Representing a client that competes with the professional's personal investment portfolio
A personal financial stake in a competing company creates a direct conflict of interest that must be disclosed to the client.
Which quality standard specifically addresses accessibility in PR communications?
Answer: ADA compliance requirements for digital content
The Americans with Disabilities Act (ADA) sets standards for digital accessibility, requiring PR content to be accessible to people with disabilities.
A PR firm's internal audit reveals that client approval processes are consistently bypassed. The BEST corrective action is to:
Answer: Redesign the workflow to make compliance the path of least resistance
Redesigning workflows so that compliance is easier than non-compliance is a systemic fix that addresses root cause rather than symptoms.