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Quality Assurance & Compliance Flashcards

7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Quality Assurance & Compliance flashcards as text

  1. Which regulatory body primarily governs disclosure requirements for publicly traded companies' PR communications in the United States?

    Answer: SEC

    The Securities and Exchange Commission (SEC) regulates material disclosures from publicly traded companies, directly affecting their PR communications.

  2. A PR firm is hired by a foreign government to promote its policies in the U.S. Which law requires registration of this activity?

    Answer: Foreign Agents Registration Act (FARA)

    FARA requires anyone acting as an agent of a foreign principal for political activities in the U.S. to register with the Department of Justice.

  3. In quality assurance, a 'post-mortem' analysis is conducted to:

    Answer: Evaluate campaign performance after it concludes

    A post-mortem analysis reviews what worked and what didn't after a campaign ends to improve future quality.

  4. The FTC's endorsement guidelines require that sponsored social media content must:

    Answer: Clearly disclose the material connection between the brand and endorser

    FTC guidelines mandate clear and conspicuous disclosure of any material connection (payment, free products, etc.) in sponsored content.

  5. Which approach BEST supports ongoing quality assurance in a PR department?

    Answer: Implementing continuous monitoring and periodic process reviews

    Ongoing QA requires continuous monitoring combined with periodic structured reviews to catch issues early and drive improvement.

  6. When a PR professional shares confidential client information with a competitor, this violates which PRSA ethical principle?

    Answer: Loyalty

    Loyalty requires protecting the client's confidential information and acting in their best interest.

  7. In a crisis compliance scenario, 'safe harbor' statements in PR communications typically protect organizations from liability related to:

    Answer: Forward-looking statements that may not materialize

    Safe harbor provisions protect companies from securities litigation when forward-looking statements don't come to fruition, provided proper disclosures are made.