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Professional Ethics & Standards Flashcards

7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Professional Ethics & Standards flashcards as text

  1. Which ethical theory underlying PR ethics emphasizes acting in ways that produce the greatest good for the greatest number of people?

    Answer: Utilitarianism

    Utilitarianism judges the ethics of an action by its outcomes — specifically whether it maximizes overall benefit to the most people.

  2. A practitioner who subscribes to deontological ethics would most likely:

    Answer: Follow moral rules regardless of consequences

    Deontological ethics holds that certain actions are inherently right or wrong regardless of their outcomes, emphasizing duty and rules.

  3. The concept of 'two-way symmetrical communication' in PR ethics is most associated with:

    Answer: James Grunig's Excellence Theory

    James Grunig's Excellence Theory identifies two-way symmetrical communication as the most ethical and effective PR model, emphasizing dialogue and mutual adjustment.

  4. A practitioner is simultaneously advising two competing companies in the same industry without informing either. This situation is best described as:

    Answer: A conflict of interest

    Representing competing clients without disclosure is a classic conflict of interest that compromises the practitioner's objectivity and loyalty to both clients.

  5. When a practitioner uses 'astroturfing,' they are engaging in which unethical practice?

    Answer: Creating the false impression of grassroots public support

    Astroturfing involves manufacturing fake grassroots movements or public sentiment to make sponsored advocacy appear spontaneous and independent.

  6. Which document, adopted by the Global Alliance for Public Relations and Communication Management, sets international PR ethics standards?

    Answer: The Stockholm Accords

    The Stockholm Accords (2010) established global standards for sustainable development, organizational communication, and PR's societal role.

  7. A practitioner who reveals client strategy to a competing firm in exchange for future employment violates which two PRSA provisions simultaneously?

    Answer: Safeguarding Confidences and Conflicts of Interest

    Revealing client strategy breaches the Safeguarding Confidences provision, while seeking personal gain from a competitor creates a Conflict of Interest.