FBA Seller Flashcards

What does enrolling in Amazon Brand Registry provide an FBA seller?

Answer: Brand protection tools and access to A+ Content

Brand Registry unlocks brand protection, A+ Content, and Brand Analytics for registered brand owners.

What is A+ Content used for on an FBA product listing?

Answer: Enhancing the product description with rich images and text

A+ Content adds enhanced visuals and formatted text to product detail pages to boost conversion.

Which advertising type lets FBA sellers promote products in search results on a cost-per-click basis?

Answer: Sponsored Products

Sponsored Products are cost-per-click ads that appear in search results and on product pages.

What is the purpose of the Amazon Vine program for FBA brand-registered sellers?

Answer: To get early, honest reviews from trusted reviewers

Vine invites trusted reviewers to provide honest reviews on new products to build social proof.

What metric in Seller Central reflects late shipments, cancellations, and defects that can risk account health?

Answer: Order Defect Rate (ODR)

The Order Defect Rate combines negative feedback, A-to-z claims, and chargebacks affecting account standing.

Why might an FBA seller use the FBA Revenue Calculator before listing a product?

Answer: To estimate fees and net profit margins

The FBA Revenue Calculator estimates fulfillment and referral fees to project net profit per unit.

What happens to the Buy Box eligibility of an FBA offer that is competitively priced and in stock?

Answer: It has a strong chance of winning the Buy Box

FBA offers that are in stock and competitively priced are favored for the Buy Box due to reliable fulfillment.