Assessment Flashcards

What exactly is MFN?

Answer: Merchant Fulfilled Network

MFN stands for Merchant Fulfilled Network. This term is used in Amazon's seller ecosystem to describe products where the third-party seller is responsible for storing, packing, and shipping the items directly to the customer, rather than using Amazon's fulfillment services (FBA - Fulfillment by Amazon).

What does ASIN stand for?

Answer: Amazon Standard Identification Number

ASIN stands for Amazon Standard Identification Number. It is a unique 10-character alphanumeric identifier assigned by Amazon to products within its catalog. This number is crucial for identifying products on Amazon's platform and is used for cataloging, searching, and managing inventory.

What is the purpose of Amazon's gated categories?

Answer: To provide the greatest possible customer experience

Amazon's gated categories require sellers to obtain approval before listing certain products. This process ensures that items meet specific quality, safety, and authenticity standards, protecting customers from counterfeit or substandard goods. By maintaining these high standards, Amazon aims to build trust and deliver a consistently positive shopping experience, which directly contributes to the greatest possible customer experience.

What is the most crucial consideration when listing an item on Amazon?

Answer: All of the options are correct

When listing an item on Amazon, all the mentioned elements—product picture, description, keywords, and title—are equally crucial for success. A high-quality product picture attracts initial attention, while a clear title and relevant keywords ensure the product is easily discoverable through search. A detailed product description then provides essential information, collectively optimizing the listing for both Amazon's algorithms and customer engagement to drive sales.

What are the different types of gated categories?

Answer: Both

Amazon implements gated categories for products that require stricter controls due to safety, quality, or regulatory concerns. Examples of such categories include Medicine (often part of Health & Personal Care) and Grocery (Food & Beverage). These categories deal with items that are consumed or applied to the body, necessitating special approval to ensure product integrity and consumer health.

What Types of GST are Acceptable for seller launch?

Answer: Regular GST

For sellers to launch on Amazon in India, a Regular GST (Goods and Services Tax) registration is typically required. This type of GST allows sellers to collect and remit GST on sales, claim input tax credit, and sell products across different states. Composite GST, on the other hand, has turnover limits and restrictions on inter-state sales, making it generally unsuitable for most Amazon sellers.

What are the three required checks before launching a seller?

Answer: Unique Mobile Number, Unique GST and Email ID

To successfully launch a seller account on Amazon, several key pieces of information are required for verification and communication purposes. These typically include a unique mobile number for contact and two-factor authentication, a unique GST (Goods and Services Tax) registration for tax compliance, and a unique email ID for account management and notifications. These checks ensure the legitimacy and proper registration of the seller.