Practice Test Geeks(AMA) American Marketing Association Certification Practice Test
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Digital Marketing Flashcards

7 cards from real AMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing flashcards as text

  1. A digital marketer wants to improve Quality Score on Google Search Ads. Which factor has the greatest direct impact?

    Answer: Ad relevance and expected click-through rate

    Quality Score is primarily driven by expected CTR, ad relevance to the keyword, and landing page experience — with ad relevance and CTR having the strongest influence.

  2. Which privacy regulation requires marketers to obtain explicit consent before storing cookies on EU users' devices?

    Answer: GDPR and the ePrivacy Directive

    The GDPR combined with the ePrivacy Directive mandates prior informed consent for non-essential cookies targeting users in the European Union.

  3. In influencer marketing, what does the term 'earned media value' (EMV) attempt to measure?

    Answer: The monetary equivalent of the organic exposure generated by influencer content

    EMV estimates the dollar value of organic reach and engagement an influencer delivers, benchmarked against what equivalent paid exposure would cost.

  4. What is the primary advantage of using a 'lookalike audience' in Facebook/Meta advertising?

    Answer: It identifies new users who share characteristics with an existing high-value customer segment

    Lookalike audiences use Meta's algorithm to find new prospects who statistically resemble a seed audience of existing customers, expanding reach efficiently.

  5. A brand's YouTube pre-roll ad has a 20% view-through rate (VTR). What does this mean?

    Answer: 20% of viewers watched the ad to completion or past the 30-second mark

    VTR measures the percentage of ad impressions where the viewer watched the full ad or past the threshold before skipping.

  6. Which digital marketing concept describes the practice of personalizing website content in real time based on a visitor's behavior, location, or traffic source?

    Answer: Dynamic content optimization

    Dynamic content optimization adjusts on-site messaging, images, or CTAs in real time to match individual visitor attributes for higher relevance.

  7. Which metric is most useful for evaluating the long-term efficiency of a digital marketing channel rather than its short-term performance?

    Answer: Customer acquisition cost (CAC) relative to customer lifetime value (LTV)

    The CAC:LTV ratio reveals whether the revenue generated over a customer's lifetime justifies the cost to acquire them, making it the key indicator of sustainable channel efficiency.