Practice Test Geeks(AMA) American Marketing Association Certification Practice Test
← All AMA Flashcard Decks

Digital Marketing Flashcards

7 cards from real AMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing flashcards as text

  1. A brand wants to measure customer lifetime value (CLV) to inform its digital acquisition budget. Which formula component is NOT part of a basic CLV calculation?

    Answer: Cost per click

    CLV is calculated from average purchase value, purchase frequency, and customer lifespan — CPC is an acquisition cost, not a lifetime value input.

  2. In A/B testing for digital ads, what is the main risk of ending a test too early?

    Answer: Results may not be statistically significant, leading to incorrect conclusions

    Stopping a test before reaching statistical significance can produce false positives or negatives, causing marketers to adopt an inferior variant.

  3. Which social media algorithm signal typically carries the most weight for organic reach on platforms like Instagram and LinkedIn?

    Answer: Meaningful engagement (comments, saves, shares)

    Platforms prioritize content that generates meaningful interactions — comments, saves, and shares — over passive consumption signals like views.

  4. What is 'attribution modeling' in digital marketing?

    Answer: A method for assigning credit to marketing touchpoints along the customer journey

    Attribution modeling determines how conversion credit is distributed across the various channels and touchpoints a customer interacted with before converting.

  5. A SaaS company uses a freemium model. Which digital marketing funnel stage best describes a user who has signed up for the free tier?

    Answer: Acquisition

    The acquisition stage represents when a prospect becomes a user — signing up for the free tier is the conversion that moves them into the product.

  6. Which practice violates Google's Webmaster Guidelines and can result in a manual penalty?

    Answer: Publishing guest posts with keyword-rich anchor-text links solely for PageRank manipulation

    Buying or placing links in guest posts primarily to pass PageRank is a link scheme that violates Google's guidelines and risks a manual action.

  7. What is the purpose of a 'suppression list' in email marketing?

    Answer: A list of contacts who should not receive certain emails, such as unsubscribers or existing customers

    Suppression lists exclude contacts who have opted out or who should not receive a specific campaign, protecting compliance and sender reputation.