Practice Test Geeks(AMA) American Marketing Association Certification Practice Test
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Digital Marketing Flashcards

7 cards from real AMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing flashcards as text

  1. A marketer discovers that mobile users convert at half the rate of desktop users despite similar traffic volumes. What should be investigated first?

    Answer: Mobile page load speed and UX

    Poor mobile UX and slow load times are the leading causes of conversion rate gaps between devices.

  2. Which type of SEO focuses on earning links from external websites to improve domain authority?

    Answer: Off-page SEO

    Off-page SEO encompasses link-building and other external signals that communicate a site's authority to search engines.

  3. What is the key difference between a vanity metric and an actionable metric in digital marketing?

    Answer: Actionable metrics directly inform decisions, while vanity metrics look impressive but lack strategic utility

    Actionable metrics like conversion rate or CAC guide strategy changes, whereas vanity metrics like raw follower counts may not reflect business outcomes.

  4. In affiliate marketing, what is a 'commission reversal'?

    Answer: When a merchant cancels a previously paid commission due to returns or fraud

    Commission reversals occur when approved commissions are clawed back because the underlying sale was returned, cancelled, or identified as fraudulent.

  5. Which email segmentation strategy is most likely to increase revenue per email sent?

    Answer: Segmenting by purchase history and behavior to deliver personalized offers

    Behavioral and purchase-history segmentation enables hyper-relevant offers that significantly increase conversion rates and revenue per email.

  6. What does a high 'bounce rate' in Google Analytics most commonly indicate on a landing page?

    Answer: Visitors are leaving without interacting further, suggesting a mismatch between ad promise and page content

    A high bounce rate on a landing page typically signals that user expectations from the ad or link were not met by the page's content or design.

  7. Which digital advertising model charges advertisers only when a user completes a specific action such as a purchase or sign-up?

    Answer: CPA (cost per acquisition)

    CPA charges advertisers only when a defined conversion action is completed, making it a performance-based model tied directly to results.