An advisor's firm is acquired by a larger institution that sells proprietary products. Following the acquisition, the advisor begins recommending these proprietary products exclusively. This practice MOST likely violates which principle?
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A
Competence, because the advisor may not understand the new products
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B
Objectivity, because product recommendations are being driven by firm affiliation rather than client suitability
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C
Confidentiality, because client data is transferred to the acquiring firm
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D
Diligence, because the advisor is not reviewing enough product options