Affiliate Marketing Basic 4 — Questions and Answers
Question 1: What is 'recurring commission' in affiliate marketing?
- A one-time bonus for top-performing affiliates
- An ongoing commission paid each time a referred customer renews or pays a subscription (Correct answer)
- A commission recalculated monthly based on traffic
- An advance payment made before any sales occur
Correct answer: An ongoing commission paid each time a referred customer renews or pays a subscription
Recurring commissions are earned repeatedly as long as a referred customer continues paying for a subscription or service.
Question 2: What is a 'sub-ID' used for in affiliate marketing?
- To identify the affiliate's country of residence
- To track which specific source, campaign, or placement drove a conversion (Correct answer)
- To create sub-accounts within an affiliate network
- To segment merchant products into categories
Correct answer: To track which specific source, campaign, or placement drove a conversion
Sub-IDs are custom parameters appended to affiliate links that let affiliates track performance by campaign, placement, or traffic source.
Question 3: What is the primary risk of relying on a single affiliate program for all income?
- Higher commission rates may be difficult to negotiate
- Program closure or commission cuts can eliminate all revenue overnight (Correct answer)
- Affiliate networks charge extra fees for exclusive relationships
- Search engines penalize affiliates who promote single merchants
Correct answer: Program closure or commission cuts can eliminate all revenue overnight
Depending on one program means any change to its terms, commission rates, or existence can instantly destroy an affiliate's entire income.
Question 4: In affiliate marketing, what is meant by 'above the fold'?
- Products priced above a merchant's average cost
- The portion of a webpage visible without scrolling (Correct answer)
- An affiliate link placed at the top of an email
- Commission paid before the end of the billing cycle
Correct answer: The portion of a webpage visible without scrolling
'Above the fold' refers to content visible on screen without scrolling, which typically receives the most attention and clicks.
Question 5: What does 'CPA' stand for in affiliate marketing?
- Content per affiliate
- Cost per action (Correct answer)
- Commission percentage awarded
- Click-through performance analysis
Correct answer: Cost per action
CPA (cost per action) is a model where affiliates are paid when a referred user completes a specific action, such as a purchase, sign-up, or download.
Question 6: Which of the following best describes 'white-label' products in affiliate marketing?
- Products sold exclusively through affiliate channels
- Generic products rebranded and sold under another company's name (Correct answer)
- Products that require no promotional content
- Digital goods with a free-to-share license
Correct answer: Generic products rebranded and sold under another company's name
White-label products are produced by one company and rebranded by another, often promoted by affiliates as part of a reseller or private-label program.
Question 7: What is 'click fraud' in affiliate marketing?
- When affiliates click their own links repeatedly to inflate commission counts (Correct answer)
- When merchants underreport sales to reduce payouts
- When affiliate networks charge excessive fees
- When competitors bid on the same keywords
Correct answer: When affiliates click their own links repeatedly to inflate commission counts
Click fraud involves artificially inflating click counts — often using bots or manual clicks — to generate illegitimate commissions.
Affiliate Marketing Basic 4
What is 'recurring commission' in affiliate marketing?