Basic Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Basic flashcards as text
What is an affiliate network?
Answer: A platform that connects merchants with affiliates and manages tracking and payments
An affiliate network acts as an intermediary between merchants and affiliates, providing tracking, reporting, and payment processing.
Which of the following is a common way affiliates drive traffic to merchant offers?
Answer: Creating content such as blog posts, reviews, or YouTube videos
Affiliates commonly create blog posts, reviews, tutorials, and social media content to attract audiences and drive them to merchant offers.
What does 'EPC' stand for in affiliate marketing?
Answer: Earnings per click
EPC (earnings per click) measures the average revenue an affiliate earns for every click sent to a merchant's offer.
Why is it important for affiliates to disclose their affiliate relationships?
Answer: It is required by the FTC and builds trust with the audience
The FTC requires affiliates to clearly disclose material connections with merchants to ensure consumers know they may be influenced by compensation.
What is a 'two-tier' affiliate program?
Answer: A program where affiliates earn commissions on their own sales and on sales made by affiliates they recruit
A two-tier program lets affiliates earn commissions both from their own referrals and from the sales generated by sub-affiliates they recruit.
What does 'chargeback' mean in the context of affiliate marketing?
Answer: When a previously earned commission is reversed due to a return or fraud
A chargeback occurs when a merchant reverses a commission because the customer returned a product, disputed the charge, or the sale was deemed fraudulent.
Which type of content is most commonly used by affiliates to promote products through search engines?
Answer: Product comparison and review articles optimized for SEO
SEO-optimized product reviews and comparison articles attract organic search traffic, making them a highly effective affiliate content strategy.