Basic Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Basic flashcards as text
What is an affiliate commission?
Answer: A percentage or flat fee earned by an affiliate for each successful referral
An affiliate commission is the reward paid to the affiliate when they drive a qualifying action, such as a sale or lead, for the merchant.
Which metric measures the percentage of link clicks that result in a desired action?
Answer: Conversion rate
Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, etc.) after clicking an affiliate link.
What does 'cookie duration' mean in affiliate marketing?
Answer: The time window after a click during which a commission can be credited
Cookie duration is the length of time a tracking cookie remains on a visitor's browser, during which any purchase can still be credited to the affiliate.
What is a 'deep link' in affiliate marketing?
Answer: A link that directs users to a specific product or internal page rather than a homepage
A deep link points directly to a specific product page or internal page, improving user experience and potentially boosting conversions.
Which of the following best describes a 'niche' in affiliate marketing?
Answer: A specialized segment of a market that an affiliate targets
A niche is a focused, specialized area of a market that allows affiliates to target a specific audience with relevant content and offers.
What is 'pay-per-lead' (PPL) in affiliate marketing?
Answer: A model where affiliates are paid for each qualified lead they generate
In pay-per-lead, affiliates earn a commission each time they refer a visitor who completes a qualifying action, such as filling out a form or signing up for a trial.
What is the purpose of a landing page in affiliate marketing?
Answer: To convert visitors into leads or buyers by presenting a focused offer
A landing page is a dedicated page designed to persuade visitors to take a specific action, such as making a purchase or signing up for an offer.