Affiliate Networks and Platforms Flashcards
6 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Affiliate Networks and Platforms flashcards as text
What is the main function of affiliate tracking software like Post Affiliate Pro or Tapfiliate?
Answer: To track referrals, manage commissions, and provide performance reporting for in-house programs
Affiliate tracking software enables merchants to run in-house programs by tracking referral clicks and conversions, managing affiliate accounts, and automating commission payouts.
What is a 'datafeed' in affiliate marketing?
Answer: A structured file (usually CSV or XML) containing product information that affiliates use to build promotions
A datafeed is a file containing product details—such as name, price, image URL, and description—that affiliates download to populate comparison sites, product listings, or automated pages.
Which of the following describes a 'super affiliate'?
Answer: A top-performing affiliate who drives a disproportionately large share of a program's revenue
A super affiliate is a high-performing partner who generates significantly more revenue than the average affiliate, often accounting for a large percentage of a program's total sales.
What is the significance of a 'cookie window' or 'cookie duration' in an affiliate program?
Answer: It defines the time period after a click during which the affiliate earns a commission if the user converts
The cookie duration is the window of time after a user clicks an affiliate link during which any purchase they make is attributed to that affiliate.
Awin is a major global affiliate network. Which two well-known networks did it acquire to grow its US presence?
Answer: ShareASale and Commission Factory
Awin acquired ShareASale in 2017 and Commission Factory in 2021 to strengthen its presence in North America and the Asia-Pacific markets respectively.
What is 'stacking' in the context of affiliate coupon or deal sites?
Answer: Combining an affiliate coupon code with a cashback offer to maximize savings for the end user
Stacking refers to the practice of combining an affiliate-tracked coupon code with a cashback portal offer so the user gets double savings, incentivizing clicks through both channels.