Affiliate Networks and Platforms Flashcards
6 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Affiliate Networks and Platforms flashcards as text
Which US-based affiliate network merged with Conversant and is considered one of the oldest in the industry?
Answer: CJ Affiliate
CJ Affiliate (formerly Commission Junction) is one of the oldest affiliate networks in the US and merged with Conversant to expand its data-driven marketing capabilities.
What is 'sub-affiliate' traffic in the context of affiliate networks?
Answer: Traffic sent by affiliates who partner under a super-affiliate or network publisher
Sub-affiliate traffic refers to traffic and conversions generated by smaller affiliates who work under a larger affiliate or network publisher that aggregates them.
Which feature does Impact (formerly Impact Radius) offer that differentiates it from older affiliate networks?
Answer: A partnership automation platform with advanced contract and payment management
Impact offers a full partnership automation platform that goes beyond traditional affiliate tracking, including contract management, automated payments, and multi-party partnerships.
What is the primary purpose of a 'network reversal' in affiliate marketing?
Answer: When a network reverses a previously approved commission due to a return or fraud
A network reversal occurs when a commission that was previously approved is clawed back, typically because the customer returned the product or the sale was flagged as fraudulent.
What does 'EPC' stand for and why is it important when evaluating affiliate programs?
Answer: Earnings Per Click — it helps estimate how much revenue each click is likely to generate
EPC (Earnings Per Click) is a benchmark metric that shows average earnings generated per 100 or per single click, helping affiliates compare the profitability of different programs.
Which of the following best describes a 'private affiliate program' compared to a network-based program?
Answer: An in-house program run directly by the merchant without using a third-party network
A private (or in-house) affiliate program is managed directly by the merchant on their own platform, without the intermediary of a third-party affiliate network.