Affiliate Marketing Analytics and Tracking Flashcards
6 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Affiliate Marketing Analytics and Tracking flashcards as text
In affiliate marketing, what does 'attribution' refer to?
Answer: The process of crediting the correct affiliate for a conversion
Attribution in affiliate marketing is the process of identifying and crediting which affiliate (or marketing channel) was responsible for driving a conversion or sale.
What is 'last-click attribution' in affiliate marketing?
Answer: Crediting the affiliate whose link the customer clicked most recently before converting
Last-click attribution awards the full commission to the affiliate whose link was clicked last immediately before the customer completed the conversion.
Which metric measures the percentage of users who click an affiliate link out of all users who saw it?
Answer: Click-Through Rate (CTR)
Click-Through Rate (CTR) is calculated as the number of clicks divided by the number of impressions, expressed as a percentage.
What is a 'pixel' in the context of affiliate conversion tracking?
Answer: A snippet of code placed on the confirmation page that fires when a conversion occurs
A tracking pixel is a 1×1 transparent image or JavaScript snippet embedded on a thank-you or confirmation page that triggers when a user converts, signaling the conversion back to the network.
What does a high 'reversal rate' on an affiliate program indicate?
Answer: A high proportion of commissions are being clawed back due to returns, fraud, or chargebacks
A high reversal rate means the merchant is cancelling a significant percentage of approved commissions, often due to customer returns, order cancellations, or detected fraud.
Which of the following best describes 'multi-touch attribution' in affiliate marketing?
Answer: Distributing conversion credit across all affiliate touchpoints in the customer journey
Multi-touch attribution distributes the commission or conversion credit among all affiliates and channels that contributed to the customer's journey, rather than awarding it all to one.