Affiliate Marketing Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Affiliate Marketing flashcards as text
What is 'EPC' and why is it important when choosing an affiliate program?
Answer: Earnings Per Click; it helps compare how much revenue a program generates per visitor sent
EPC (Earnings Per Click) lets affiliates benchmark programs so they can prioritize those that historically convert traffic into the most revenue.
An affiliate uses 'coupon sites' as their primary promotion method. What is the biggest business risk of this approach?
Answer: The affiliate attracts only price-sensitive buyers and is highly dependent on exclusive coupon codes the merchant can revoke
Coupon affiliates depend entirely on discount codes for value, and merchants can deactivate codes or terminate arrangements, wiping out the affiliate's traffic and revenue overnight.
What does 'geo-targeting' allow an affiliate marketer to do?
Answer: Show different offers or redirect visitors to relevant programs based on their geographic location
Geo-targeting lets affiliates serve the most relevant regional offer to each visitor, maximizing conversions by matching visitors to programs that serve their country.
Which of these affiliate program structures pays the highest commission percentage but typically has the smallest audience size?
Answer: High-ticket B2B SaaS or financial products with commissions of 20–50%
High-ticket B2B and financial products command large commission percentages because the products are expensive, but the audience willing and able to buy them is smaller than mass-market products.
What is 'split testing' (A/B testing) most useful for in affiliate marketing?
Answer: Testing two versions of a landing page or ad to determine which converts better
A/B testing exposes the same traffic to two variants and measures conversion differences so affiliates can systematically improve their campaigns.
Why do some merchants prefer to run a 'private affiliate program' rather than joining a public network?
Answer: To avoid network fees, maintain full control over affiliates, and protect competitive commission data
Running a private program lets merchants avoid paying network override fees (typically 20–30% on top of commissions) and control exactly who promotes their products.
A merchant's affiliate program switches from a 'first-click' to a 'last-click' attribution model. How does this most directly affect an affiliate who focuses on top-of-funnel awareness content?
Answer: They may lose credit for sales they influenced early in the buyer journey if a different affiliate's link is clicked last
Under last-click attribution, affiliates who create early awareness (blog posts, reviews) lose credit if the buyer later clicks another affiliate's link (e.g., a coupon site) right before purchasing.