Affiliate Marketing Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Affiliate Marketing flashcards as text
What is 'affiliate fraud' most commonly referring to?
Answer: Fake clicks, leads, or transactions generated to earn illegitimate commissions
Affiliate fraud involves generating artificial traffic, clicks, or conversions—such as click farms or cookie stuffing—to earn commissions that were not legitimately earned.
Which of the following best describes 'content marketing' as an affiliate strategy?
Answer: Creating valuable blog posts, videos, or guides that organically attract and convert an audience
Content marketing for affiliates involves producing educational or entertaining content that builds audience trust and naturally drives affiliate link clicks.
A merchant offers a 30% commission on a $100 product with a 60-day cookie. A visitor clicks the affiliate link, returns 45 days later, and buys. How much does the affiliate earn?
Answer: $30, because the purchase falls within the 60-day cookie window
Since the purchase occurred within the 60-day cookie window, the full 30% commission ($30) is credited to the affiliate.
What does 'PPC affiliate marketing' involve?
Answer: Using paid search or display ads to drive traffic to affiliate offers
PPC affiliate marketers pay for traffic through platforms like Google Ads, aiming to profit from the margin between ad costs and affiliate commissions earned.
Which of these is a direct consequence of 'last-click attribution' in affiliate marketing?
Answer: Only the affiliate whose link was clicked most recently before purchase receives credit
Last-click attribution awards 100% of the commission to the affiliate link clicked immediately before the conversion, ignoring all earlier touchpoints.
What is a 'niche site' in affiliate marketing?
Answer: A focused website targeting a specific topic or audience segment to drive affiliate sales
A niche site concentrates on a narrow topic (e.g., hiking gear or keto recipes) to attract a targeted audience that is more likely to convert on relevant affiliate offers.
Why might a merchant impose a 'reversal' on a previously approved affiliate commission?
Answer: The customer returned the product, the transaction was fraudulent, or the lead was invalid
Merchants reverse commissions when the underlying sale or lead is invalidated by a return, chargeback, or fraud investigation.