Affiliate Marketing Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Affiliate Marketing flashcards as text
What does 'cookie duration' mean in affiliate marketing?
Answer: The length of time a tracking cookie follows a referred visitor before it expires
Cookie duration is the window of time after a click during which a referred visitor's purchase will still be credited to the affiliate.
Which metric measures the percentage of clicks that result in a desired action (such as a sale)?
Answer: CR (Conversion Rate)
Conversion Rate (CR) is calculated by dividing the number of conversions by the total number of clicks and multiplying by 100.
An affiliate promotes a SaaS product and earns a commission every month a customer stays subscribed. This model is called:
Answer: Recurring commission
Recurring commissions pay affiliates repeatedly for each billing cycle as long as the referred customer remains active.
What is a 'super affiliate'?
Answer: A high-performing affiliate who drives significantly more sales than average affiliates
A super affiliate is a top-tier affiliate marketer who generates a disproportionately large share of a program's revenue.
Which FTC guideline is most directly applicable to affiliate marketers in the US?
Answer: Affiliates must disclose their relationship with merchants when promoting products
The FTC requires affiliates to clearly disclose any material connection to a brand, including receiving commissions, so audiences can evaluate recommendations objectively.
What is the primary advantage of a two-tier affiliate program for a merchant?
Answer: It incentivizes affiliates to recruit other affiliates, expanding the network organically
Two-tier programs reward affiliates for recruiting sub-affiliates, effectively turning top affiliates into unpaid recruiters who grow the merchant's affiliate base.
An affiliate notices their EPC suddenly dropped by 50% without a change in traffic volume. What is the most likely cause?
Answer: The merchant changed the commission structure or the landing page's conversion rate dropped
A sharp EPC decline with stable traffic typically signals a lower commission rate or a deteriorating conversion rate on the merchant's end.