Working in the Design Industry Flashcards
7 cards from real ACA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Working in the Design Industry flashcards as text
Which of the following best describes 'white space' (negative space) in design?
Answer: Empty areas around and between design elements that improve readability and focus
White space is intentional empty area that reduces clutter, guides the eye, and improves overall visual hierarchy.
A graphic designer is updating a brand's color palette for digital use. The current palette is defined in CMYK values. What is the first step?
Answer: Convert the CMYK values to RGB equivalents and visually verify them on screen
CMYK and RGB have different gamuts, so CMYK values must be converted and visually checked to ensure accurate on-screen representation.
What is the function of a 'style guide' or 'brand standards manual' delivered to a client?
Answer: It documents rules for consistent use of logos, colors, fonts, and other brand elements
A brand standards manual ensures that anyone applying the brand follows consistent rules for visual identity.
Which factor most directly affects the visual 'hierarchy' of a design?
Answer: The size, contrast, and placement of elements to guide the viewer's eye
Visual hierarchy is created through variations in size, contrast, color, and positioning to indicate the relative importance of elements.
What does 'PPI' (pixels per inch) measure, and why does it matter for design?
Answer: It measures the pixel density of a digital image and affects its sharpness on screen or in print
PPI describes image resolution; higher PPI means more detail, which is critical for ensuring images appear sharp in print and on high-density displays.
A designer discovers that a typeface they have been using commercially requires a paid license for commercial work. What is the correct course of action?
Answer: Purchase the appropriate commercial license or replace the typeface with a properly licensed one
Designers must obtain proper licenses for all fonts used in commercial work; converting to outlines does not remove the underlying licensing obligation.
In a professional design workflow, what is the purpose of 'version control' for project files?
Answer: It tracks changes over time so designers can revert to earlier iterations and avoid losing work
Version control preserves a history of file changes, allowing designers to recover previous states and track project evolution.