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Setting Project Requirements Flashcards

7 cards from real ACA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Setting Project Requirements flashcards as text

  1. Which factor MOST influences whether a design should prioritize readability over visual complexity?

    Answer: The age and literacy level of the target audience

    Audience demographics—particularly age and literacy—directly determine how much visual complexity is appropriate for effective communication.

  2. A startup asks for a logo without providing brand guidelines. What should the designer establish FIRST?

    Answer: Gather information about brand personality, values, and long-term vision

    Brand personality, values, and vision are foundational requirements that ensure the logo authentically represents the company.

  3. What is 'scope creep' and why is it relevant to setting project requirements?

    Answer: Uncontrolled expansion of project work beyond the agreed requirements

    Scope creep occurs when additional work is added beyond the original agreement, which is why clearly defining requirements upfront is critical.

  4. Which of the following is an example of a measurable project requirement?

    Answer: Deliver three print-ready CMYK PDF files at 300 DPI by Friday

    Measurable requirements specify exact format, resolution, quantity, and deadline, making it possible to objectively confirm completion.

  5. A client's brand uses specific Pantone colors. What must the designer confirm during requirements gathering?

    Answer: The exact Pantone color codes and any approved digital equivalents

    Exact Pantone codes and their digital equivalents must be documented to ensure color accuracy across all production and digital applications.

  6. Why should a designer ask about a project's budget during the requirements phase?

    Answer: To align the design scope, materials, and production methods with financial constraints

    Budget directly impacts what is feasible—including printing techniques, number of deliverables, and level of complexity—so it must be established early.

  7. A client wants their social media graphics to 'match the website.' What specific information should you request?

    Answer: Existing brand assets including logo files, color codes, fonts, and the website URL

    Existing brand assets provide the source-of-truth for visual consistency and must be collected before designing coordinated materials.