Setting Project Requirements Flashcards
7 cards from real ACA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Setting Project Requirements flashcards as text
A client says they want a 'modern' website. What should you do to clarify this requirement?
Answer: Ask the client to provide reference websites they find appealing
Asking for reference examples helps translate vague subjective terms like 'modern' into concrete visual direction the designer can follow.
Which element should a thorough creative brief ALWAYS include?
Answer: Project goals, target audience, and key messages
Project goals, target audience, and key messages are foundational elements that guide all creative decisions throughout the project.
What is the purpose of establishing a revision policy during the requirements phase?
Answer: To set clear expectations about the number and scope of included revisions
A revision policy sets mutual expectations upfront, preventing scope creep and miscommunication about what is included in the agreed fee.
A print ad must appear in both full color and black-and-white publications. When should this requirement be communicated?
Answer: During the initial project requirements phase
Multi-format requirements must be established at the start so the designer creates artwork that works effectively in all specified applications.
Which question is MOST useful for identifying a project's communication goals?
Answer: What action do you want the audience to take after seeing this design?
Understanding the desired audience action reveals the design's core communication objective and informs every creative decision.
A client operates in a highly regulated industry (e.g., healthcare). What additional requirement must be considered?
Answer: Compliance with industry-specific legal and branding guidelines
Regulated industries have mandatory compliance standards that constrain design choices and must be identified during the requirements phase.
What does a 'mood board' contribute to the project requirements process?
Answer: It visually aligns stakeholders on aesthetic direction before design work begins
A mood board communicates visual tone, style, and direction through imagery and samples, helping ensure design expectations are aligned early.