Ad Copy Ad Copy Headlines 2

Question 1

Which headline length is generally recommended for Google Ads expanded text ads?

Accepted Answer

30 characters or fewer per headline

Answer

60 characters per headline

Answer

100 characters per headline

Answer

No character limit applies

Question 2

What is 'keyword insertion' in the context of PPC ad headlines?

Accepted Answer

Automatically replacing a placeholder with the user's search query

Answer

Manually typing keywords into each ad

Answer

Adding keywords to the landing page

Answer

Using broad match keywords in headlines

Question 3

Why is including a number or statistic in a headline often effective?

Accepted Answer

Numbers add specificity and credibility to the claim

Answer

Numbers confuse competitors

Answer

They increase character count

Answer

Google rewards numerical headlines

Question 4

Which approach is best for writing a headline targeting a pain point?

Accepted Answer

Name the problem and imply a solution

Answer

List product features

Answer

Use industry jargon

Answer

Focus on company history

Question 5

What is a 'blind' headline in copywriting?

Accepted Answer

A headline that teases without revealing the full message

Answer

A headline with no keywords

Answer

A headline in small font

Answer

A headline targeting visually impaired users

Question 6

Which word in a headline is considered most psychologically powerful for grabbing attention?

Accepted Answer

Free

Answer

New

Answer

Sale

Answer

Best