A division reports a positive Economic Value Added (EVA) but a negative Return on Investment (ROI) relative to the cost of capital. Which statement BEST reconciles this apparent conflict?
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A
EVA and ROI will always agree on value creation
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B
EVA may be positive if absolute dollar profits exceed the capital charge, even if the ROI percentage is below the hurdle rate
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C
A negative ROI relative to cost of capital always means EVA is negative
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D
ROI is a superior measure of value creation because it is percentage-based