ACA Working in the Design Industry 2 — Questions and Answers
Question 1: A client requests changes to a logo after final approval was given and files were delivered. What is the most professional response?
- Refuse all changes since the project is complete
- Refer to the contract to determine if revisions are included or bill for additional work (Correct answer)
- Make the changes for free to maintain the relationship
- Tell the client to find another designer
Correct answer: Refer to the contract to determine if revisions are included or bill for additional work
Contracts define the scope of work; additional revisions beyond that scope are typically billed separately.
Question 2: Which file format is best suited for delivering a logo to a client who needs to scale it to any size without quality loss?
- JPEG
- PNG
- GIF
- SVG (Correct answer)
Correct answer: SVG
SVG is a vector format that scales infinitely without pixelation, making it ideal for logos.
Question 3: What does 'bleed' refer to in print design?
- Ink that spreads into adjacent colors
- Artwork that extends beyond the trim edge to account for cutting variation (Correct answer)
- A color that is too saturated for press
- A margin kept free of important content
Correct answer: Artwork that extends beyond the trim edge to account for cutting variation
Bleed is the extra artwork area extending past the trim line so that cutting imprecision does not leave white edges.
Question 4: A designer is working on a project for a Fortune 500 company and must sign a non-disclosure agreement (NDA). What is the primary purpose of this document?
- To transfer copyright ownership to the designer
- To prevent the designer from sharing confidential client information (Correct answer)
- To guarantee the designer will be paid on time
- To define the project timeline and deliverables
Correct answer: To prevent the designer from sharing confidential client information
An NDA legally obligates the designer to keep client information confidential.
Question 5: In the context of design contracts, what is a 'kill fee'?
- A penalty charged when a designer misses a deadline
- A partial payment owed to the designer if the client cancels a project mid-way (Correct answer)
- A fee for destroying physical proofs after approval
- An extra charge for rush delivery of final files
Correct answer: A partial payment owed to the designer if the client cancels a project mid-way
A kill fee compensates the designer for work already completed when a client cancels the project.
Question 6: Which color mode should be used when designing graphics primarily intended for display on websites and mobile apps?
- CMYK
- Pantone
- RGB (Correct answer)
- LAB
Correct answer: RGB
RGB is the native color model for digital screens and produces the widest range of vibrant on-screen colors.
Question 7: What is the purpose of a mood board early in a design project?
- To present the final deliverables to the client
- To invoice the client for initial research time
- To visually communicate style direction, tone, and aesthetic before full design begins (Correct answer)
- To document all fonts and colors used in the final design
Correct answer: To visually communicate style direction, tone, and aesthetic before full design begins
Mood boards align the designer and client on visual direction before significant production work begins.
ACA Working in the Design Industry 2
A client requests changes to a logo after final approval was given and files were delivered.
What is the most professional response?