FREE Market Research Question and Answers
Large data sets are processed using a technique known as "_____" to find patterns and trends that aren't immediately apparent or even observable through observation.
Explanation:
Data mining, which uses market research tools with built-in machine learning and algorithms to extract insights from databases or other huge amounts of information, is a top market research method, according to the Fuel Cycle blog. Marketers now have more insight into consumer behavior than ever thanks to data mining in marketing.
Major telecommunications firms like Telstra amass a staggering quantity of data on client mobile phone transactions. Managing this data is an illustration of a
Explanation:
A platform for gathering, storing, evaluating, and disseminating crucial marketing data obtained from internal and external sources is referred to as a marketing information system. It gives marketers and other professionals quick access to reliable data that aids in making decisions focused on business expansion.
The following terms and conditions apply to a set of guidelines and requirements that generally state the research problem and the data needed as well as the project's timetable, budget, and other requirements.
Explanation:
A market research brief is a customer document that outlines all the pertinent data a research firm requires to comprehend the client's unique study requirements and recommend the best course of action. The market researcher will be able to give the most useful study possible with the help of a clear, well-informed brief.
What kind of research uses methods like focus groups and interviews to gather rich, in-depth, and detailed information?
Explanation:
The goal of qualitative research is to gain a thorough understanding of social phenomena in their natural environment. Instead of concentrating on the "what," it emphasizes the "why" of social phenomena and depends on the first-hand accounts of people to serve as the primary interpreters of their daily experiences. For the study of human phenomena, qualitative researchers employ a variety of systems of inquiry, such as biography, case study, historical analysis, discourse analysis, ethnography, grounded theory, and phenomenology, as opposed to logical and statistical methods.
By definition, descriptive research entails:
Explanation:
The primary goal of descriptive research is to precisely and methodically characterize the features of a sample, population, event, phenomenon, etc. It may involve one or more variables and is mainly concerned with the "what" aspects of the thing being described.
An enterprise activity that unearths data useful for marketing decision-making is:
Explanation:
Market research is a methodical procedure for gathering, evaluating, and interpreting data.
Research that assumes a certain variable causes a specific outcome and tests whether the variable actually affects that outcome while holding all other factors constant is used for problems with clear-cut boundaries.
Explanation:
The goal of causal research, also known as causal study, explanatory research, or analytical research, is to identify the reasons or risk factors for certain issues. In causal investigations, we are interested in determining how one variable "affects" or "causes" changes in another variable.