Website Content Writer - Practice Test Geeks

Choose the best option from the list below that exemplifies a classic search & social intersection.

You come across a link on Twitter, go to Facebook to ask your friends, and then use FourSquare to check-in.

You post a message on Facebook, tweet a question about the company, and then do a Google search for it.

You see a Facebook post, then links on Twitter, and you call the company.

You learn about this company on Facebook, then on Twitter, and finally on Yelp, where you look for reviews.

Correct! Wrong!

There are numerous customer touchpoints with social content, so as a content strategist, you must cover all of your bases.

If your brand is mentioned by your Twitter followers approximately 10 times per day, as opposed to your competitor's brand which is mentioned 6 times per day, this means you have ________.

Your company sells products that help customers solve their problems.

Increased network effectiveness

None of the options are correct

A larger network of supporters

Correct! Wrong!

Network effectiveness can be measured by how engaged and trusted your network of followers are with your brand. This group of engaged followers who will retweet your messages indicates that you have a higher network effectiveness than your competitors.

To avoid running out of content ideas, your editorial calendar should be __________.

A web searcher may use a variety of specific keywords.

Curated weekly to keep you on top of your content calendar.

Customer interaction is fueled by social topic monitoring.

Have a good mix of content, such as articles, videos, and infographics.

Correct! Wrong!

When you run out of ideas, Lee Odden suggests using social monitoring tools that allow you to drill down into specific topics. These topics will give you ideas about what people are looking for and what are some of the trending topics and keywords. Furthermore, your interactions with your customers can provide you with great ideas for new content ideas because if one of your customers is having a problem, many others will be having similar problems or issues.

Marketers can use social content as a tool to _________.

Boost their company's or brand's messages

Customers or prospects must be able to attract, engage, and inspire them.

Fill a certain amount of space on their website or blog with content.

Utilize Google, Facebook, and Twitter to meet the needs of the company's objectives.

Correct! Wrong!

Your social content should be a tool for attracting new visitors to your site, engaging them with meaningful and relevant content, and inspiring them to take action. Signing up for your newsletter, purchasing your product, or simply liking your Facebook business page are all examples of taking action.

One of your first steps, before determining your content strategy, is to ensure __________.

You've identified the keywords that will appear in each of your content pieces.

You've identified your existing customers' goals and common characteristics.

You have identified all of the websites where you will distribute your content.

You've prepared your editorial calendar and topic list.

Correct! Wrong!

You must first identify your current customers' goals and common characteristics. If you have no customers, begin by defining your ideal customer persona and the traits or characteristics they possess. These are the insights you should include in your content strategy.

Assume you write a blog post titled "Top 10 Running Shoes for Women" and distribute it via Twitter links, Facebook posts and shares, blog directories, press releases, and a variety of other channels. In essence, what you did was _________.

Using a Hub & Spoke model, you promoted your content.

All of the options are correct

By enabling the social sharing framework, you can promote your content.

You found the relevant keywords that customers were looking for.

Correct! Wrong!

Lee described the classic Hub & Spoke model, in which content serves as the hub and social media sites serve as the spokes, with social channels used to distribute content.

The number one reason for content marketing strategy awesomeness is ________.

Interviewing experts and thought leaders to produce outstanding content

Developing editorial content that is rich in new content ideas

Increasing the quantity of content to meet your search marketing requirements

Carefully crafted content for your target audience segment that motivates them to take action

Correct! Wrong!

When developing your content strategy, the first step should be to identify your target audience segment and then create content that resonates with that audience segment. Your goal should be to create content that motivates readers to take action, such as signing up for your newsletter, purchasing your product, or any other strategy that moves them closer to your desired business outcome.