Text Message Marketing Benefits

SMS is more expensive than email marketing.

Companies are not using SMS marketing as part of their regular go-to-market strategy.

SMS is not as personal as email marketing.

SMS is much more affordable than direct mail.

Correct! Wrong!

SMS messages are limited to 160 characters.

SMS is an excellent way to reach customers directly.

You cannot include links in SMS messages.

SMS is not effective for marketing purposes.

Correct! Wrong!

The opportunity to deliver promotional content to your audience

The opportunity to deliver valuable content to your audience consistently.

The opportunity to deliver content to your audience inconsistently

The opportunity to deliver title pages to your audience

Correct! Wrong!

You can track results

Hands-free messaging

It is easier to personalize messages

You can send more messages

Correct! Wrong!

Using SMS for your internal communication

Social Media

Email

Word of Mouth

Correct! Wrong!

Asking for consent to use phone numbers for marketing

Leaving the option to unsubscribe via link in each text message

Direct line of communication to customer.

Receiving permission from your contacts to send them SMS messages.

Correct! Wrong!

Allows for customer segmentation

Sends promotional campaigns and order/shipping confirmations

Helps with inventory management

Provides real-time information on the go

Correct! Wrong!