Introduction to Marketing Automation

Enhancing customer relationships through the use of marketing automation

Automating the process of acquiring new customers

Streamlining, automating, and measuring marketing tasks and workflows

Enhancing customer relationships through the use of automated marketing processes

Managing and keeping track of the marketing mix to ensure its effectiveness

Correct! Wrong!

Increased efficiency

Improved efficiency

Reduced costs

Personalized workflows

Automated reporting

Correct! Wrong!

Marketing automation

Effective customer targeting

Personalization

Data-driven insights

Comprehensive measurement

Correct! Wrong!

Fewer interactions

Fewer clicks

A more personal connection with customers

A disjointed experience

More leads generated

Correct! Wrong!

Small and mid-sized businesses

Large businesses

B2B marketing

Online retailers

Correct! Wrong!

Hand-off procedures

Improve customer experience

Automated decision making

Automated email sequences

Integration with CRM systems

Correct! Wrong!

Management

Customers

Vendors

Employees

Correct! Wrong!