Google Analytics Certification Exam Answers
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Which of the following statements about segments is incorrect?
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
What will happen if a user clears the Analytics cookie from their browser?
Which report can compare metrics based on user acquisition date over a series of weeks?
Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual.
Which of these is NOT a benefit of using segments in your data analysis?
A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hit.
To recognize users across different devices, what feature must you enable?
The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs.
Which of these represents the hierarchical structure of a Google Analytics account?
Which report helps you understand which kinds of mobile devices were used to visit your website?
With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all.
Which of these are required for Multi-Channel Funnels?
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
The metrics in the Active Users Report are relative to the last day in the date range you are using for the report.
Which report show websites that send traffic to your pages?
All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.
If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.
What will happen if you install the same default tracking code on pages with different domains?
What will happen if a user clears the Analytics cookie from their browser?
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
By default, which of these are NOT Remarketing audiences that you can define?
Segments are applied before sampling in reports
Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.
What four types of Goals are available in Google Analytics?
Which report shows a visual representation of user interactions on your website?
The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site.
Google Analytics filters are applied in the order in which they are set in your view.
By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.
If you want to track users and sessions across multiple domains, what must you set up?
When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.
Which of these can you NOT share using The Solutions Gallery?
You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account.
