FREE SL Qualification Questions and Answers

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What is the purpose of lead scoring in lead qualification?

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Lead scoring helps prioritize leads by assigning numerical values based on their attributes (such as job title or company size) and behaviors (such as website visits or email opens). This helps sales teams focus on leads that are more likely to convert.

Which of the following is NOT a typical criterion used in lead qualification?

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Typical lead qualification criteria include budget, authority, need, and timing (often referred to as BANT). The favorite color of a lead is not relevant to assessing their potential as a customer.

Why is it important to segment leads based on their industry or company size?

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Segmenting leads by industry or company size allows for more personalized and relevant communication and offers. This increases the chances of engaging the lead and meeting their specific needs.

In the CHAMP lead qualification framework, what does the "P" stand for?

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In the CHAMP framework (Challenges, Authority, Money, Prioritization), "P" stands for Priority. This framework focuses on understanding the lead’s challenges, their authority, their budget, and how they prioritize their needs.

What is the main difference between lead nurturing and lead qualification?

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Lead nurturing is about developing relationships and providing relevant information to leads over time to move them through the sales funnel. Lead qualification is the process of evaluating and categorizing leads to determine their potential and readiness to buy.