TOEFL Exam Test

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1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

According to the passage, how much does a female mandrill weigh?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

The word "interpret" in line 20 could best be replaced by which of the following?

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

It can be inferred that New World Monkeys settle

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

The word "partial" in line 10 is closest in meaning to

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

According to the passage, which of the following would be the most likely place to find Old World Monkeys?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

The word "potential" in line 14 could best be replaced by which of the following?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

The author implies that social and cultural patterns are the criteria for

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

According to the passage, what is "macrosegmentation" concerned with?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

In lines 9-10, the phrase "ethnic background" is LEAST likely to be associated with

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

What's the main purpose of the passage?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

The author presents the term "Usage pattern segmentation" in line 13 with

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

What is an average size of a group of mandrills?

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

New World Monkeys have all of the following physical characteristics EXCEPT

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

According to the passage, which of the following would be the least likely characteristic of mandrills' facial features?

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

According to the passage, what does opposability do?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

What is the main topic of the passage?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

Which of the following statements is true of "Psychographics"?

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

According to the passage, an effective strategy for market segmentation

Correct! Wrong!

1. Since markets are saturated diverse merchandise which give the

2. consumer unprecedented choices, mass marketing falls short of reaching the

3. needs of a target market. As a result, after 1960, market segmentation addressed

4. a strategy which directs all the marketing promotion to identify the needs of a

5. certain group of consumer and evaluates the future potentials for expansion

6. of a product.

7. Four essential factors must be considered for market segmentation strategy to

8. be effective. Market segmentation breaks up consumers of a product on the

9. basis of demographic characteristics, which include income, age, ethnic,

10. background, marital status, and life cycle. Psychographics takes into account the

11. consumers' behavior pattern. Geographical region segmentation is concerned

12. with the location of the product, the size of the region, the population density, and

13. the climate characteristics. Usage pattern segmentation concentrates on the

14. amount of the product sold to all potential buyers, for instance, first-time users

15. or frequent users.

16. Market segmentation in business consist of two distinct areas:

17. macrosegmentation and microsegmentation. Macrosegmentation includes the

18. individual areas of a market segment, for instance, usage pattern and costumer

19. type. Microsegemntation, however, is involved in the decision-making areas

20. of microsegmentation and can exactly interpret the target markets.

What reason does the author give for the failure of mass marketing?

Correct! Wrong!

1. Old World Monkeys and New World Monkeys have dissimilar characteristics.

2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on

3. the contrary, New World Monkeys possess wide-apart nostrils. While some

4. Old World Monkeys are arboreal, others live primarily on the ground. New

5. World Monkeys are reside in the trees. In contrast to the prehensile tail and

6. thin body of New World Monkeys, Old World Monkeys possess a large body

7. with a short tail.

8. Full opposability, meaning the thumb is placed away from the remaining

9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the

10. grasping motion and the handling of food and objects. Partial oppasability,

11. common among the New World Monkeys, decreases the hand manipulation

12. ability. Another feature nonexistent in New World Monkeys is the pad that

13. covers the buttocks and eliminates discomfort caused by sitting for long

14. stretches of time. New World monkeys inhabit tropical areas in Central and

15. South America. Old World Monkeys dwell in Africa and Asia.

16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey

17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue

18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male

19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The

20. female, on the other hand, is much smaller and weighs about half as much as a

21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong

22. warriors, but they live in groups with as small as a dozen and as large as a

23. hundred members. It is not unusual to see over 100 mandrills roaming

24. around together

The word "stretches" is line 14 closest in meaning to

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