SEM Test 2
The mathematical formula used by the Google Algorithm, which determines which results are displayed for a given search query or phrase, is _______.
The Google Algorithm is unknown and ever-changing. You can't fool Google for very long, at least.
Which of the following is used by many search engines as the name of a website in a list of search results, is displayed at the top of a web browser, and defines a web page?
A keyword should never appear more than twice in a page title; instead, each title should read like a whole sentence or phrase.
Why is it crucial to have the customer identify their top 5 rivals when creating an SEO strategy and having a thorough understanding of the client?
Competitors for a certain keyword might not be the same as clients. This draws a line between offline and online competition in business.
Which of the following text is NOT readable by search engine spiders:
It is crucial to realize that search engines find it difficult to understand complex computer languages like Java script, Flash, AJAX, and others. Although this might change in the future, it is crucial to be aware of it right now.
Creating or improving website content so that it is pertinent to chosen keyword phrases and offers users genuine value and information is known as:
In this procedure, you match the keyword phrases you're targeting for a given page with the content on the page that is most relevant to those keywords.
A website page that can be reached via several different URLs is problematic for SEO. What sort of issue is it?
Search engines go to tremendous pains to remove duplicate information; they move pages that they believe to be duplicated into supplemental results that have a minimal chance of being viewed.
Over the past few years, the effect of social media on SEO rankings has ________.
Over the past few years, social media's impact on SEO results has grown significantly. In essence, social media is necessary to rank in SEO.
Which issue is resolved with 301 redirects?
The robots.txt protocol can be used to block a duplicate URL from search results, which is another way to fix this issue.
In terms of information architecture, mean:
When information architecture is keyword-focused, search engine optimization and usability are improved.
Search engines use the following tag to discover the intended URL for each given web page:
The tag aids search engines in connecting any duplicate URLs to the intended page.
Which of the following DOES NOT affect how valuable links are?
To guarantee the selection of high-quality links, these criteria must be consistently reevaluated as they evolve over time.