Product Management Practice Test

Question 1

Which research method is most appropriate for acquiring causal data?

Accepted Answer

Survey

Answer

Observational

Answer

Informative

Answer

Experimental

Question 2

The customer segment that divides people based on their attitude or reaction to a product is

Accepted Answer

Behavioral

Answer

Geographic

Answer

Demographic

Answer

Psychographics

Question 3

Which design process necessitates a high level of creative and analytical abilities?

Accepted Answer

Innovation

Answer

Evolutionary

Answer

iterative

Answer

None of the above

Question 4

What isn't a good reason to redesign a product?

Accepted Answer

None of the above

Answer

Optimum design

Answer

Innovation

Answer

Appearance

Question 5

What is the definition of secondary data?

Accepted Answer

that already exists somewhere and was collected for another purpose

Answer

that does not currently exist in an organized form

Answer

used by competitors

Answer

that the researcher can obtain through surveys and observation

Question 6

What is the definition of primary data?

Accepted Answer

Collected for the specific purpose at hand

Answer

Usually collected through annual reports

Answer

Information that already exists

Answer

Data collected for other purposes

Question 7

The PRIMARY reason for Google Wave's failure is because

Accepted Answer

It tried changing the consumer habit

Answer

The team behind the product was not good

Answer

It did not stand for anything concrete

Answer

It was not a good product

Question 8

What are the most important factors for a product's success?

Accepted Answer

Market capital

Answer

Great product

Answer

Great team

Question 9

What kind of diagrams are used to explain how components fit together?

Accepted Answer

Assembly drawings

Answer

layout drawing

Answer

Detail drawings

Answer

None of the above

Question 10

Costs that are not directly related to the project's products or services, but are tied to the project's execution in some way.

Accepted Answer

Indirect Costs

Answer

Direct Costs

Answer

Tangible Costs or Benefits