What is the Google Analytics Test?

The Google Analytics Individual Qualification (GAIQ) is an exam administered by Google to measure and test your knowledge about Google Analytics and Digital Analytics platform. 

The Google Analytics Individual Qualification test is a demonstration of knowledge and skill in Google Analytics that is open to any individual who had fulfilled the Google Analytics assessment successfully.

All qualified users are perceived to be efficient when it comes to leveraging Google Analytics within their organizations and helping others become familiar with the process. The assessment is available through the Google Academy for Ads, which is Google’s online training program.

Getting Started with the GAIQ Test

What does Google Analytics mean?

To simply define it, Google Analytics allows you to measure your advertising return of investment (ROI )as well as track your videos, social networking sites, and applications.

How to start learning Google Analytics as a beginner?

To help new users become familiar with Google Analytics, Google has provided a guide for them. Google Analytics for Beginners teaches new users the following:

  • Create an account
  • Implement tracking code
  • Set up data filters
  • Set up dashboards and shortcuts
  • Navigate Google Analytics’ interface and reports

The guide will also explain how to interpret basic Audience, Acquisition, and Behavior reports, including setting up goals and campaign tracking.

How useful is Google Analytics IQ for students?

It’s a valuable qualification to have if you want to start dealing with digital analytics. However, it can be a little difficult to learn and become familiar with all the aspects of the platform, especially if you’re just starting.

How to take the Google analytics test as an individual?

There’s no better way to take the Google analytics test than to prepare for it ahead of time. Furthermore, it’s not really about whether you will pass or not. The most important part of taking the test is to make sure that you have gained knowledge and proficiency in Google Analytics. To help you prepare and take the test successfully, follow the steps below:

Step 1: Take the Google Analytics course for Beginners.

Step 2: Take the Advanced Google Analytics course.

Step 3: Retake the assessment test and understand it better.

Step 4: Take the Google Analytics Individual Qualification exam.

GAIQ Test Structure and Format

The GAIQ test is 90 minutes long. It is composed of 70 questions consisting of both multiple-choice and True/False questions. In order to pass the test, you need to get at least 56 questions correctly, which is equivalent to 80% of the total score.

Here’s a quick summary of the exam’s structure:

  • The test is free to take (previously $50)
  • 1.5 hours (90 minutes) long
  • 70 questions in total
  • Get 80% correct answers to pass
  • Valid for 12 months (previously 18 months)

Important reminder: You cannot pause the test. Once you start the exam, the timer will continue to run until 90 minutes. If you accidentally close your browser while taking the test, the timer will automatically expire. Therefore, you need to wait for 24 hours before you can retake it.

GAIQ Test Frequently Asked Questions

How to quickly pass the Google Analytics (GAIQ) exam?

There are no quick and easy methods that you can use in order to pass the Google Analytics certification exam. The fastest way to accomplish the test is to learn how Google Analytics works. Once you have gained all the necessary knowledge and information about the subject, it will be easier for you to pass the test.

What are some good Analytics courses I can take online?

Here are some of the best Google Analytics courses that you can find online for your preparation and training:

  1. Google Analytics Certification – Become Analytics Certified
  2. Google Analytics For Beginners
  3. Ultimate Google Analytics Cours + 50 Practical Examples
  4. Free Google Analytics Training & Tutorials
  5. Google Analytics: Double Your Conversions With No Extra Cost
  6. Google Analytics for Marketing – Boost Sales & Lower Costs 
  7. Analytics Academy Courses (Google Analytics Academy)
  8. Google Analytics Certification: Get Certified in 2 Days
  9. The Complete Digital Marketing Course – 12 Courses in 1
  10. Google Tag Manager for Beginners+

How do I take the Google Analytics exam? (GAIQ Test)

The GAIQ exam comes in modules, thus you can take the exam one topic at a time. Here are the steps to get started:

Step 1: Go to Google Partners

Step 2: Click “Certifications”

Step 3: Click “See exams”

Step 4: Hover over an exam section and click “Exam Details”

Step 5: Click “Take Exam”

Step 6: The exam will now start in your web browser and you can begin answering the questions

What happens if I fail the GAIQ test?

If you fail the test, you need to wait for 24 hours before you can retake the exam. There are no penalties for failing it; other than waiting for your next attempt.

What is the best way to pass Google Analytics?

Taking advantage of the resources provided by the Google Academy, such as Google Analytics tutorials, Google Analytics courses, and other practice materials can greatly help you increase your chance of passing the test.

How much does Google Analytics cost?

The Google Analytics Individual Qualification test is for free. This test was worth $50 in the past, but Google made the exam accessible to everyone without charging them anything. All it takes to obtain the certification is to create an account and pass the exam.

Is Google certification for Google analytic worthy?

The short answer is YES. The fact that Google is providing it for free, makes it more beneficial, especially to your credentials as an Analytics expert. With the Google Analytics Academy, digital marketers can learn more about the industry and use what they have learned to their advantage.

Why is Google offering the Analytics IQ?

According to Google, “While Analytics is easy to use for beginners, it’s also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”

What are the test questions like?

All of the questions are multiple-choice, hence you just have to select the most applicable answer from the available options. The questions include a reasonably extensive variety of topics from fundamental principles to more technical questions regarding browser cookies and how the tracking code operates.

What are the benefits of Google Analytics certification?

Here is the list of benefits of the Google Analytics Certification according to a blog provided by SEMrush.com:

  • Enhance Your Competency
  • Gain an Edge on Competitors
  • Improve Your Prospects

GAIQ Test Study Guide & Preparation Tips

We have already discussed earlier that Google gives a number of resources to study for the exam. Most of these study guides and training courses are also for free. In fact, Google’s Analytics Academy is home to Google free courses that you can take advantage of in your own time. Google advises everyone to complete these following courses before taking the exam:

  • Google Analytics for Beginners
  • Advanced Google Analytics

These two courses are essentially made up of video tutorials and exercises. Utilizing these materials is one of the best ways to study for the GAIQ. With the use of these Google preparation courses, you can take thorough notes, watch all of the training videos, and then complete each of the practice quizzes in order to get an excellent result in the exam.

What are the best resources for learning Google Analytics?

If you want to pass the Google Analytics test, taking advantage of the free Google training courses found in the Analytics Academy is one way to do it. Some of the best resources can be found in the following platforms:

  • Google Digital Garage
  • Google Analytics YouTube Channel
  • Google Analytics Blog
  • Google Analytics on Twitter
  • Google Analytics Google+ Page
  • Think with Google: Data & Measurement
  • Google Analytics Solutions Community (Forum)
  • Google Analytics Google+ Community
  • Google Analytics Help Center
  • Google Analytics Developers Guide
  • Google Analytics Demo Account
  • Google Analytics Solution Gallery
  • Google Analytics Demos & Tools

How to prepare for Google Analytics certificate?

Here are some of the best tips that can help you prepare for the Google Analytics Individual Qualification test:

Exam Tip #1

As mentioned earlier in the article, the GAIQ test requires you to get a score of 56 out of 70 in order for you to pass. You are given 90 minutes to take the examination. We highly recommend that you go through all of the questions and answer the easy ones first. Along the way, mark the questions you find most difficult to answer and get back to them at the end of the test. This is a timesaver strategy that will ensure that you’ll get the highest score possible regardless of the hard questions.

Exam Tip #2

Before you take the test, it is important to keep in mind that Google chooses the 70 questions from a huge database of questions. Thus, it is extremely rare that any two examinations will be identical. And even though you have unlimited chances to take the exam, the topics covered in the test will eventually change over time due to the constant updates to Google Analytics.

Exam Tip #3

There will always be a few risk-takers who will attempt to take the test without studying. However, you should avoid following their footsteps. The majority of people who take the test without studying may have several years of first-hand experience with Google Analytics. If you are a first-timer, it is advisable to utilize a variety of resources to help you prepare for the test.

Exam Tip #4

If you can simply learn by reading online, then browsing blogs or articles on the internet can greatly help you prepare for the test. Finding some valuable practice test materials online is also contributory to your preparation. If you are more into videos, watching all of Google’s videos can set a great foundation when it comes to understanding the principal ideas of Google Analytics.

Exam Tip #5

Normally, the GAIQ test consists of a few easy questions that can be answered effortlessly. However, the majority of the exam questions are situational and will require a great amount of critical thinking and understanding of the subject matter at hand. The most useful resources to refer to while taking the test are the ones provided by Google itself.

Google Analytics Individual Qualification Practice Test Questions

Question #1

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

O Language

O Device Category

O B and C only

O Traffic type

O A, B, and C

Question #2

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table

O Use a pivot table with two dimensions

O Apply a table filter

O Sort the table from highest to lowest

O Add a primary dimension

O Add a secondary dimension

Question #3

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

O Annotations

O Real-time

O Secondary dimensions

O Analytics Intelligence

Question #4

Google Analytics can collect behavioral data from which systems?

O Mobile applications

O Online point-of-sales system

O A and B only

O A, B, and C

O E-commerce platforms

Question #5

Which of the following should you NOT collect with the Google Analytics commerce Javascript?

O Product SKU(s)

O Billing city

O Tax amount

O Credit card number

O Purchase amount


If you believe that you are already well-versed and prepared to take the Google Analytics Individual Qualification test, you can go ahead and take the exam. On the other hand, if you think you need more time studying and preparing for the test, feel free to utilize Google Analytics IQ practice test questions for your own benefit. You can also make use of the practice test materials provided by Google in order to get a good grip on what Google Analytics is all about.