Google AdWords Fundamentals Exam Practice Test

Google Ads Practice Test

What is Google AdWords Certification?

Digital marketing is booming with the help of the internet and technology. People go online to search and get anything that they need. With the Google AdWords exams, you can become certified and be considered as an expert in online advertising. The only thing you have to do is pass the two examinations: Google AdWords Fundamentals and one of the additional advertising product assessments.

As an aspiring advertiser, you should know your target audience. The Ultimate Guide to Google AdWords states that there are three types of online searchers:

1. “Informational searchers are people looking for general information on a topic. It’s usually hard to tell exactly what each person is looking for. One person might be doing research for a term paper. Another person might be killing time waiting for a bus. The vast majority of this group are not ready to buy and probably never will be.

2. Comparison searchers are definitely interested in your product but they’re still at the research stage, checking out reviews and comparing prices. Some folks from this group will be ready to buy in a matter of days or even hours, but for others it may be weeks, months, or possibly never.

3. Buyers are typing with one hand and their credit card in the other. They know exactly what they want and the only barrier to making a purchase is finding the right place and the right deal.”

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What is Google AdWords?

It is a pay-per-click (PPC) advertising system of Google. It provides advertisers with two ways to get their clickable ads to appear in their search results: Google Search Network and Google Display Network.

What are the Google Search Network and Google Display Network?

According to Google AdWords Definition 2017, Google Network is divided into two groups:

● “The Search Network: Google search results pages, other Google sites like Maps and Shopping, and search sites that partner with Google to show ads.

The Display Network: Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet.”

Google AdWords makes use of auction wherein advertisers have to pay and bid for the keywords that Google determines to be relevant. Whenever someone searches on Google, Google browses its pool of AdWords advertisers, and then the auction begins.

Google Ads Exam Format and Content

How to get Google AdWords certification?

1. Google Adwords Sign in

You need to create your Google Adwords account by signing up at Google Partners. You can choose your personal email for Individual certification or your agency’s email for company certification.

2. Google Adwords Log in

After logging in to your Google AdWords account, you will look for the link for the Certifications. Read the exam details carefully.

3. Google AdWords Certification

You have to take the first exam, which is the Google AdWords fundamentals assessment. After that, you can take the second. You can choose one from the various additional advertising product area assessments. When you have finished all of those, then you are officially certified.

 

What is the scope of the Google AdWords certification?

For you to get certified, you need to know what kind of exams you are taking. The table below shows the format and content outline of the Google Ad certification exam:

Assessment

Number of Questions (Multiple Choice Type)

Time Allowed

Passing Score

Google AdWords Fundamentals exam

100 questions

120

At least 80%

Search Advertising

100 questions

120

At least 80%

Display Advertising

100 questions

120

At least 80%

Video Advertising

74 questions

 90

At least 80%

Shopping Advertising

60 questions

 90

At least 80%

Mobile Advertising

70 questions

 90

At least 80%

On July 24, 2018, Google AdWords was rebranded into Google Ads. It is still quite similar, but a few little changes were done to improve it. It was to simplify its advertising systems and give way to more convenience to its users.

Its description and idea have remained the same. It is a platform for those who want to delve into digital marketing and be experts at advertising online. It challenges your knowledge regarding concepts such as Value proposition of online advertising, Campaign setup and management, Measurement, and Optimization.

 

How to get Google Ads certification?


1. Google Ads Sign in

You need signup to Google Academy for Ads. You must use an email that is often used or an email that is associated with a Google Account.

2. Google Ads Log in

You must log in to the website and access the necessary information in the Academy for Ads. Everything is free for your perusal. The platform contains Google Ads certification, Google Analytics, etc.

3. Google Ads Certification

You’ll pick the Google Ads course that you want. You should first choose the Google Ads Fundamentals. It is a must for you since, without it, you cannot move on to the other assessments.

What is the scope of Google Ads certification?

You have to understand that the content outline of Google Ads is the same as its previous versions. The difference that is prominent is its format. The number of questions and the time limit has slightly changed.

For you to know more about the assessments, here is a description of each as found in Google Ads Help:

                                  Assessment

                                    Description

Google Ads Fundamentals

The Google Ads Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.

Search Advertising

The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

Display Advertising

The Display Advertising assessment covers advanced concepts and  best practices for creating, managing, measuring, and optimizing Display campaigns.

Mobile Advertising

The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

Video Advertising

The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.

Shopping Advertising

The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

Also, the format is as follows:

Assessment

Number of Questions (Multiple Choice Type)

Time Allowed

Passing Score

Google Ads Fundamentals exam

65 questions

90

At least 80%

Search Advertising

100 questions

120

At least 80%

Display Advertising

100 questions

120

At least 80%

Video Advertising

74 questions

 90

At least 80%

Shopping Advertising

63 questions

 90

At least 80%

Mobile Advertising

70 questions

 90

At least 80%

What is Google Ads Management?

Google Ad Manager is an ad management software designed for large publishers with a high volume of direct sales. Ad Manager has comprehensive controls and supports a variety of ad networks and exchanges, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

For businesses new to pay-per-click (PPC) advertising, Google Ads administration (formerly known as Google AdWords management) might be difficult. It takes time, effort, and expertise to excel at Google Ads management, which is why this piece gives you an insider’s look at how to do it.

How to prepare for a Google Ads (AdWords) certification

The first thing you should do is to read the assessment study guides.

It’s crucial that you know the relevant topics that are covered in the exam. You need to read the guides thoroughly. It is important that you have understood them and that you have familiarized yourself with the concepts mentioned.

A Summary of the Assessment Study Guides

● Google Ads Fundamentals Assessment – The guide is divided into three modules: Understanding the value of online advertising; Setting up an AdWords campaign, and Measuring and optimizing performance. After reading it, you’ll be able to understand how online advertising can help you with your advertising goals. It will also help you know how to create and manage your Google campaigns.

● Search Advertising Assessment – The guide is divided into three modules:

       Module 1: Searching advertising overview
       Module 2: Set up your Search Network campaign
       Module 2.1: Showing your ads
       Module 2.2: Determine your bid and budget
       Module 3: Measure your Search Network campaign
       Module 3.1: Monitor your Search Network campaign
       Module 3.2: Optimize your Search Network campaign

When you are already done reading the guide, you’ll be able to understand the trends in search advertising and creating and managing Search Ad campaigns. You’ll also be able to determine their performance.

● Display Advertising Assessment – The guide is divided into five modules: About the Google Display Network; Setting up a Display Network; Showing your ads on the Display Network; Reaching your audience on the Display network, and Measuring and optimizing performance on the Display Network.

With these modules, you’ll learn the significance of ads on the Display Network and how they can help you meet your branding goals. It also helps with your Google Display ads creation and management. You’ll be able to reach your target audience by understanding how these campaigns work.

● Mobile Advertising Assessment – The guide is divided into four modules: Mobile overview; Bidding and targeting; Mobile Ads; and Measurement. You’ll be able to know more about mobile consumers and mobile-specific bidding and targeting strategies. You’ll also understand how to make your mobile ads and sites better.

● Video Advertising Assessment – The guide is divided into three modules: An overview of video advertising; Campaign creation and management; and Performance measurement and optimization. By reading the study guide, you’ll figure out how video ads on Youtube can help achieve your advertising goals. It will also help with creating and managing your video advertising campaigns.

The second thing you need to do is to make your own notes.

You’ll be taking the exam online and with the use of your computer. Writing an outline of the topics you have studied will make it easier for you. You’ll have notes that you can quickly scan to answer some questions that you may have forgotten the answers to. Memory aids will help you work through the exam with the time allowed. You can search the internet for answers, but it may not be time conducive. It is not a wise thing to do because you might fail because of it.

Lastly, you should answer practice tests.

A better way of preparing yourself is to simulate the exam itself. You’ll know what to do from the get go and you won’t find yourself confused and wasting time. You’ll be calm and unhurried when you actually take the assessments. You can use so many resources to help guide you through if you just know where to find them. Here are some of the tests you should try: ( insert links for pgt practice tests)

Google AdWords Questions

To become a Google Ads Specialist, you must first learn about Google Ads, then become certified in Google Ads, and finally use your Google Ads knowledge.

Google Ads creates dynamic search ads by combining headlines and description lines given by the user.

Google Ads can help you achieve your business objectives by increasing brand recognition, generating online, in-app, in-person, and over-the-phone purchases, and influencing product and service consideration.

Propose starting budgets ranging from $1,000 to $10,000 per month, depending on the client, sector, objectives, and areas targeted.

Google Ads is based on an auction structure that occurs every time a user conducts a keyword search.

Open the Chrome app and touch the Settings kebab menu in the upper right corner. Site options may be found by scrolling down. To prevent pop-ups, go to Pop-ups and redirects and flip the toggle. The toggle should be grey when deactivated.

Go to the Google AdWords website to get started. Select your preferred currency and budget, then click Save. Choose between Google’s Search Network and Display Network depending on your target audience. Choose your keywords carefully. Make your offer. Create and write your ad.

By linking your search engine to your Google AdSense account, you may earn money from it. It allows publishers to make money off of their online content.

When users search for relevant terms, Google Ads allows you to advertise and promote your products and services.

Yes. Google Ads are worthwhile because, when used appropriately, they may boost a company’s or business’s success.

It is completely free to create an account. You’ll only pay if your clients take action, such as visiting your website or calling your business after clicking your ad.

Yes. Google Ads allows you to pay to launch a YouTube ad campaign for your videos.

Absolutely. Google Ads is a cost-effective kind of advertising that allows you to target qualified, in-market prospects, and if used effectively, it may provide a high ROI.

It takes Google’s algorithm around 7 days to collect enough data to finish its learning phase. However, this varies, and depending on a variety of conditions, it may take longer.

Each test has a different time restriction, although it often ranges from 60 to two hours.

You must first create a Google Partners account in order to access the certification examinations, and then complete at least two tests in either the Google Adwords Fundamentals exam or one of the other five Google Ads exams offered on the website.

To pass any of the Google Ads certification examinations, you must be able to build, serve, analyze, and optimize real-world ads in addition to understanding the fundamental concepts behind online advertising.

Ad Manager has precise controls and works with a variety of ad networks and exchanges, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

Signing up for and using Google Ad Manager is free, but only for a limited time. After that, you’ll have to pay for non-Google ad network impressions, direct sales, and any other demand sources.

Each exam costs $50 to take. To become certified, you must pass two examinations, which will cost you $100.

Click on your profile photo and select “View profile” to add Google Ads certification to your LinkedIn page. “Add profile section” is selected, then “Licenses & Certifications.” You may now include your Google Ads certification on your profile.

You should have prior expertise managing various types of Google Ads campaigns and be familiar with online advertising principles and best practices. You may also prepare by using Skillshop’s courses or taking practice tests.

Individuals who demonstrate competency in both fundamental and advanced parts of Google Ads can get a Google Ads certification from Google.

Yes. Working with a Google Ads specialist can help you realize your campaigns’ full potential.

The specialist will assist you in identifying areas for development and delivering a solution to increase ROI.

A Google Ads Specialist’s average annual income is around $45,000, or $20 per hour.

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