FREE Salesforce Marketing Cloud Ultimate Question and Answers
According to Certification Aid, several subscribers frequently use the same email address.
What aspects of the Marketing Cloud can be utilized to keep several subscriber attributes for the same email address?
In your Marketing Cloud account, a text field called a subscriber key has a value that specifically identifies a subscriber. To locate the Sales or Service Cloud record linked to the tracking data returned by the Marketing Cloud, Marketing Cloud Connect employs the subscriber key.
In data extensions, Certification Aid wishes to retain financial information about invoices.
Which sort of field ought to be utilized for this data?
The number is the name given to its data type. However, when creating the field, you must provide a number in the Decimal Places field if you want to make it a decimal. The number of digits after the decimal point is specified in the Decimal Places parameter.
A "post-purchasing communication" journey is what Certification Aid intends to make using Journey Builder.
What re-entry parameters are suitable for this?
Please select 2 correct answers
If a contact needs to leave the journey in order to enter it again, choose Re-entry only after exiting. If the filter conditions are met, this setting allows the contact to join the journey. However, the system doesn't allow that contact back into the journey until after they have left it.
The contact can enter the voyage more than once at once with re-entry at any time. You can permit contacts to enter the journey whenever they make a purchase, for instance, if you utilize a journey for a post-purchase interaction. Standard Email and Mobile Number.
With Smart Capture, Certification Aid wishes to gather email addresses, segment the data, and send emails with information from associated data extensions.
Which set of abilities is needed to do this?
In Marketing Cloud, Ampscript The marketing cloud's text emails, HTML emails, SMS messages, and landing sites all contain AMPscript, a scripting language. Variables: In an amp script, variables are used to store List or DE data. like how apex classes are used.
A follow-up email will be sent to contacts who did not respond to any of the three communications by Certification Aid after using Journey Builder to compare interaction across three different emails.
Which activity sequence ought to be applied here?
Random Split > Send email > Wait > Engagement Split > Join > Send Email
An IT employee needs access to Marketing Cloud through Certification Aid in order to maintain subscriber attributes, data relationships, and suppression lists.
Which position ought to be given to this employee?
The Truth portfolio includes Data Manager, which gives companies access to the full potential of their data and cross-cloud cooperation. It's an improvement that makes Salesforce's B2C solutions—including its marketing, service, and commerce products—work better together. Data is not duplicated but rather combined to create a singular customer profile with a unique ID for every individual. Therefore, historical occurrences, interactions, and other customer data are centralized and preserved.
Salesforce API restrictions are a worry for Certification Aid because they use Marketing Cloud Connect to send a lot of emails.
How can we reduce the number of API calls Salesforce receives from Marketing Cloud Connect?
Salesforce CRM and Marketing Cloud may now be connected in a new, more secure way with Connected App Authentication. Users no longer need to manage their Salesforce CRM user credentials in Marketing Cloud thanks to this upgrade. You can handle the connection between the clouds much more easily.