FREE Marketing Automation And Demand Generation Question and Answers
Demand Planning and measuring the generation. To move ahead or backward?
Explanation:
Work backward. Every step of the funnel should be measurable. You shouldn't have to wait for sales to occur in order to monitor your success.
The acronyms MQL and SQL are widely used in the demand generation industry. What values do they uphold?
Explanation:
The terms Marketing Qualified Lead and Sales Qualified Lead are interchangeable. A lead is typically qualified by the marketing division before being forwarded to sales. A lead is then qualified by sales before becoming an opportunity.
True or False: Attempts to generate new leads through free consultations are frequently ineffective.
Explanation:
It’s true. Even though, for instance, a free consultation has a far higher value than a free report, it is less effective during the lead generation phase than it would be at a later point in the purchasing process. Why? Free consultations need a lot of time and trust, two things that potential leads are rarely prepared to give away. Offering something straightforward, like a free report on market trends, is a more efficient strategy for generating new leads.
Which of the following companies is NOT a top provider of marketing automation?
Explanation:
Marketo, Eloqua, and Silverpop are by no means the only merchants in the area, but any examination of the market will immediately point them out. These three names ought to be familiar to every demand generation marketer. A pinkish-purple hue, magenta.
The process of giving your leads numerical scores for the purpose of ranking and qualification is called __________.
Explanation:
An efficient marketing automation system must include lead scoring. Even though every lead expresses some interest in your goods and services, not every lead is made equal. It makes sense to concentrate your efforts on the leads that are most likely to become paying clients for your business.
Lead scoring is the process of giving your leads numerical ratings in order to rank and qualify them. When utilizing marketing automation, the lead score is created by _____________________ demographic information (such as job title, company size, etc.).
Explanation:
The other part of the lead score involves evaluating online behavior by interpreting digital body language. What number of pages did they visit? Where did they turn the page? While demographic information may indicate that a person is qualified, online activity may indicate that they are a HOT lead.
Which of the following presents a stronger argument to the C-level for investing in a marketing automation solution?
Explanation:
It is more persuasive to highlight the impact of marketing automation on revenue (high) and the sales funnel when arguing for its purchase before the C-suite (CEO, CMO, etc). (blocks leaks).