1. Les marchés étant saturés de marchandises diverses qui donnent
2. Choix sans précédent des consommateurs, le marketing de masse n'atteint pas3. besoins d'un marché cible. En conséquence, après 1960, la segmentation du marché s'est adressée
4. une stratégie qui dirige toute la promotion marketing pour identifier les besoins d'un
5. certain groupe de consommateurs et évalue les futurs potentiels d'expansion
6. d'un produit.
7. Quatre facteurs essentiels doivent être pris en compte pour que la stratégie de segmentation du marché
8. être efficace. La segmentation du marché divise les consommateurs d'un produit sur le
9. base des caractéristiques démographiques, qui comprennent le revenu, l'âge, l'ethnie,
10. antécédents, état matrimonial et cycle de vie. La psychographie prend en compte
11. modèle de comportement des consommateurs. La segmentation géographique des régions est concernée
12. avec la localisation du produit, la taille de la région, la densité de population, et
13. les caractéristiques climatiques. La segmentation des modèles d'utilisation se concentre sur
14. quantité du produit vendu à tous les acheteurs potentiels, par exemple, les nouveaux utilisateurs
15. ou utilisateurs fréquents.
16. La segmentation du marché dans les affaires comprend deux domaines distincts :
17. macrosegmentation et microsegmentation. La macrosegmentation comprend la
18. domaines individuels d'un segment de marché, par exemple, modèle d'utilisation et client
19. type. La microsegmentation est cependant impliquée dans les domaines décisionnels
20. de microsegmentation et peut interpréter exactement les marchés cibles.
The word "potential" in line 14 could best be replaced by which of the following?1. Dorothy Arzner, born on January 3, 1990, in San Francisco, is one of
2. the most significant early movie directors. She was the only woman director in
3. Hollywood during the 1930's and 1940"s. The theme of her movies centered
4. mostly around women's issues prevalent at the time. She strongly favored an
5. unstereotyped role of women. For instance, in Christopher Strong produced,
6. in 1933, she portrayed Amy Johnson, who was a pilot. She not only resented
7. seeing women as amorists and followers, but wanted them to have dynamic
8. aspirations and powerful characteristics. Her most productive years i feature
9. films (1927-1942) have intrigued a great number of feminist critics.
10. She started her directing career at the bottom of the ladder. In order to become
11. acquainted with all the areas of the movie industry, she held her first job as
12. script typist and edited movies. Her editing talent in the film Blood and Sand
13. featuring Rudolph Valentino caught James Cruze's attention. Later, she was
14. promoted to a screenplay writer. Her directing career at Paramount did not
15. start until after her work on the film The Covered Wagon (1923) by James
16. Cruze.
17. After leaving Paramount, from 1930 to 1943, she directed movies
18. independently. Some well-known actresses she worked with are Katherine
19. Hepburn and Joan Crawford. One of her best films Dance, Girl, Dance (1940)
20. exemplifies the characteristics of fame and possibilities of exploitation of
21. sexual representations. Her innovative methods in film-splicing and editing
22. for silent movies won her acclaim. Because of failing health and disinterest
23. in the shallow world of Hollywood, she retired. Her successful career as a
24. director includes 17 movies, most of which were box-office hits.
In lines 8-9, the phrase "feature first have intrigued" could best be replaced by which of the following?
1. Dorothy Arzner, born on January 3, 1990, in San Francisco, is one of
2. the most significant early movie directors. She was the only woman director in
3. Hollywood during the 1930's and 1940"s. The theme of her movies centered
4. mostly around women's issues prevalent at the time. She strongly favored an
5. unstereotyped role of women. For instance, in Christopher Strong produced,
6. in 1933, she portrayed Amy Johnson, who was a pilot. She not only resented
7. seeing women as amorists and followers, but wanted them to have dynamic
8. aspirations and powerful characteristics. Her most productive years i feature
9. films (1927-1942) have intrigued a great number of feminist critics.
10. She started her directing career at the bottom of the ladder. In order to become
11. acquainted with all the areas of the movie industry, she held her first job as
12. script typist and edited movies. Her editing talent in the film Blood and Sand
13. featuring Rudolph Valentino caught James Cruze's attention. Later, she was
14. promoted to a screenplay writer. Her directing career at Paramount did not
15. start until after her work on the film The Covered Wagon (1923) by James
16. Cruze.
17. After leaving Paramount, from 1930 to 1943, she directed movies
18. independently. Some well-known actresses she worked with are Katherine
19. Hepburn and Joan Crawford. One of her best films Dance, Girl, Dance (1940)
20. exemplifies the characteristics of fame and possibilities of exploitation of
21. sexual representations. Her innovative methods in film-splicing and editing
22. for silent movies won her acclaim. Because of failing health and disinterest
23. in the shallow world of Hollywood, she retired. Her successful career as a
24. director includes 17 movies, most of which were box-office hits.
What does the statement "She strongly favored an unstereotyped role for women" in lines 4-5 mean?
1. In the late 1920's, after examining the photographs of the structural appearance
2. of galaxies, Edwin P. Hubble, the American astronomer, classified the galaxies
3. into three distinct groups. These galaxies are comprised of stars that have
4. diverse structure, unequal degree of brightness, and definitely varied sizes
5. One group spirals, is highly luminous and has either a normal or a barred
6. structure. Normal spirals have two arms which radiate from the center of the
7. galaxy to the exterior edges. The two contrasting arms are enclosed in a disk
8. structure made of stars, however, in the barred structure the arms radiate
9. from the top and the bottom of a bright bar that goes through the nucleus of the
10. galaxy. Barred spirals account for nearly 25 percent of all spirals. Over two-
11. thirds of eminent, highly luminous galaxies are Spirals. The Milky Way and
12. The Andromeda are examples of spiral galaxies. Another group referred to as
13. elliptical galaxies exhibits soft, but dim brightness and has two subgroups: The
14. giant and the dwarf. While the giant elliptical galaxies have countless large
15. luminous stars, the dwarf ellipticals have a smaller number of less luminous
16. stars. Together they make up less than one-third of the galaxies. The last group
17. is the irregularly-shaped galaxies, which are non-symmetric, and their pattern is
18. rather chaotic. They account for 3% of the galaxies and their luminosity is
19. quite grainy. The Magellanic Cloud is an example of an irregularly shaped-galaxy.
Which of the following methods of development is used in the passage?
1. Les marchés étant saturés de marchandises diverses qui donnent
2. Choix sans précédent des consommateurs, le marketing de masse n'atteint pas3. besoins d'un marché cible. En conséquence, après 1960, la segmentation du marché s'est adressée
4. une stratégie qui dirige toute la promotion marketing pour identifier les besoins d'un
5. certain groupe de consommateurs et évalue les futurs potentiels d'expansion
6. d'un produit.
7. Quatre facteurs essentiels doivent être pris en compte pour que la stratégie de segmentation du marché
8. être efficace. La segmentation du marché divise les consommateurs d'un produit sur le
9. base des caractéristiques démographiques, qui comprennent le revenu, l'âge, l'ethnie,
10. antécédents, état matrimonial et cycle de vie. La psychographie prend en compte
11. modèle de comportement des consommateurs. La segmentation géographique des régions est concernée
12. avec la localisation du produit, la taille de la région, la densité de population, et
13. les caractéristiques climatiques. La segmentation des modèles d'utilisation se concentre sur
14. quantité du produit vendu à tous les acheteurs potentiels, par exemple, les nouveaux utilisateurs
15. ou utilisateurs fréquents.
16. La segmentation du marché dans les affaires comprend deux domaines distincts :
17. macrosegmentation et microsegmentation. La macrosegmentation comprend la
18. domaines individuels d'un segment de marché, par exemple, modèle d'utilisation et client
19. type. La microsegmentation est cependant impliquée dans les domaines décisionnels
20. de microsegmentation et peut interpréter exactement les marchés cibles.
The author presents the term "Usage pattern segmentation" in line 13 with1. Dorothy Arzner, born on January 3, 1990, in San Francisco, is one of
2. the most significant early movie directors. She was the only woman director in
3. Hollywood during the 1930's and 1940"s. The theme of her movies centered
4. mostly around women's issues prevalent at the time. She strongly favored an
5. unstereotyped role of women. For instance, in Christopher Strong produced,
6. in 1933, she portrayed Amy Johnson, who was a pilot. She not only resented
7. seeing women as amorists and followers, but wanted them to have dynamic
8. aspirations and powerful characteristics. Her most productive years i feature
9. films (1927-1942) have intrigued a great number of feminist critics.
10. She started her directing career at the bottom of the ladder. In order to become
11. acquainted with all the areas of the movie industry, she held her first job as
12. script typist and edited movies. Her editing talent in the film Blood and Sand
13. featuring Rudolph Valentino caught James Cruze's attention. Later, she was
14. promoted to a screenplay writer. Her directing career at Paramount did not
15. start until after her work on the film The Covered Wagon (1923) by James
16. Cruze.
17. After leaving Paramount, from 1930 to 1943, she directed movies
18. independently. Some well-known actresses she worked with are Katherine
19. Hepburn and Joan Crawford. One of her best films Dance, Girl, Dance (1940)
20. exemplifies the characteristics of fame and possibilities of exploitation of
21. sexual representations. Her innovative methods in film-splicing and editing
22. for silent movies won her acclaim. Because of failing health and disinterest
23. in the shallow world of Hollywood, she retired. Her successful career as a
24. director includes 17 movies, most of which were box-office hits.
The word "prevalent" in line 4 is closest in meaning to which of the following?
1. Les marchés étant saturés de marchandises diverses qui donnent
2. Choix sans précédent des consommateurs, le marketing de masse n'atteint pas3. besoins d'un marché cible. En conséquence, après 1960, la segmentation du marché s'est adressée
4. une stratégie qui dirige toute la promotion marketing pour identifier les besoins d'un
5. certain groupe de consommateurs et évalue les futurs potentiels d'expansion
6. d'un produit.
7. Quatre facteurs essentiels doivent être pris en compte pour que la stratégie de segmentation du marché
8. être efficace. La segmentation du marché divise les consommateurs d'un produit sur le
9. base des caractéristiques démographiques, qui comprennent le revenu, l'âge, l'ethnie,
10. antécédents, état matrimonial et cycle de vie. La psychographie prend en compte
11. modèle de comportement des consommateurs. La segmentation géographique des régions est concernée
12. avec la localisation du produit, la taille de la région, la densité de population, et
13. les caractéristiques climatiques. La segmentation des modèles d'utilisation se concentre sur
14. quantité du produit vendu à tous les acheteurs potentiels, par exemple, les nouveaux utilisateurs
15. ou utilisateurs fréquents.
16. La segmentation du marché dans les affaires comprend deux domaines distincts :
17. macrosegmentation et microsegmentation. La macrosegmentation comprend la
18. domaines individuels d'un segment de marché, par exemple, modèle d'utilisation et client
19. type. La microsegmentation est cependant impliquée dans les domaines décisionnels
20. de microsegmentation et peut interpréter exactement les marchés cibles.
The word "interpret" in line 20 could best be replaced by which of the following?1. Dorothy Arzner, born on January 3, 1990, in San Francisco, is one of
2. the most significant early movie directors. She was the only woman director in
3. Hollywood during the 1930's and 1940"s. The theme of her movies centered
4. mostly around women's issues prevalent at the time. She strongly favored an
5. unstereotyped role of women. For instance, in Christopher Strong produced,
6. in 1933, she portrayed Amy Johnson, who was a pilot. She not only resented
7. seeing women as amorists and followers, but wanted them to have dynamic
8. aspirations and powerful characteristics. Her most productive years i feature
9. films (1927-1942) have intrigued a great number of feminist critics.
10. She started her directing career at the bottom of the ladder. In order to become
11. acquainted with all the areas of the movie industry, she held her first job as
12. script typist and edited movies. Her editing talent in the film Blood and Sand
13. featuring Rudolph Valentino caught James Cruze's attention. Later, she was
14. promoted to a screenplay writer. Her directing career at Paramount did not
15. start until after her work on the film The Covered Wagon (1923) by James
16. Cruze.
17. After leaving Paramount, from 1930 to 1943, she directed movies
18. independently. Some well-known actresses she worked with are Katherine
19. Hepburn and Joan Crawford. One of her best films Dance, Girl, Dance (1940)
20. exemplifies the characteristics of fame and possibilities of exploitation of
21. sexual representations. Her innovative methods in film-splicing and editing
22. for silent movies won her acclaim. Because of failing health and disinterest
23. in the shallow world of Hollywood, she retired. Her successful career as a
24. director includes 17 movies, most of which were box-office hits.
Which of the following does the passage mainly discuss?
1. Les marchés étant saturés de marchandises diverses qui donnent
2. Choix sans précédent des consommateurs, le marketing de masse n'atteint pas3. besoins d'un marché cible. En conséquence, après 1960, la segmentation du marché s'est adressée
4. une stratégie qui dirige toute la promotion marketing pour identifier les besoins d'un
5. certain groupe de consommateurs et évalue les futurs potentiels d'expansion
6. d'un produit.
7. Quatre facteurs essentiels doivent être pris en compte pour que la stratégie de segmentation du marché
8. être efficace. La segmentation du marché divise les consommateurs d'un produit sur le
9. base des caractéristiques démographiques, qui comprennent le revenu, l'âge, l'ethnie,
10. antécédents, état matrimonial et cycle de vie. La psychographie prend en compte
11. modèle de comportement des consommateurs. La segmentation géographique des régions est concernée
12. avec la localisation du produit, la taille de la région, la densité de population, et
13. les caractéristiques climatiques. La segmentation des modèles d'utilisation se concentre sur
14. quantité du produit vendu à tous les acheteurs potentiels, par exemple, les nouveaux utilisateurs
15. ou utilisateurs fréquents.
16. La segmentation du marché dans les affaires comprend deux domaines distincts :
17. macrosegmentation et microsegmentation. La macrosegmentation comprend la
18. domaines individuels d'un segment de marché, par exemple, modèle d'utilisation et client
19. type. La microsegmentation est cependant impliquée dans les domaines décisionnels
20. de microsegmentation et peut interpréter exactement les marchés cibles.
According to the passage, what is "macrosegmentation" concerned with?Cliquez pour le prochain test TOEFL GRATUIT
Test pratique TOEFL #8
